Tag: marketing campaigns


Shifting Focus From Success to Significance

Brand Focus

Brand love doesn’t come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance.

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Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the...

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Why making your clients sweat is a good idea

People Focus

With consumers becoming increasingly bored with, cynical or indifferent towards advertising, engaging your customers in a unique way is...

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Clothing companies doing something truly different

Brand Focus

Technology is the means to doing new things in the retail space, but without creativity all that technology sits underutilised. What’s exciting is apparel companies who are coming up with innovative ways of using technology in their products and marketing endeavours.

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7 top retail innovations in 2014

Digital Focus

Retailers are getting crazy innovative with their use of technology, taking the shopping experience in exciting new directions....

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Foursquare – how to make it work for your business

Digital Focus • 7 Comments

Before I traded in my Blackberry Curve in for a Samsung Galaxy S3 I didn’t really get Foursquare. Well that’s all changed....

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Is email an effective marketing medium? Everlytic thinks so…

Digital Focus • 4 Comments

Everlytic recently released Part 1 of their findings from a research survey on email usage in South Africa.

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The A-Z of the 21st Century – Part 1

Digital Focus • 2 Comments

An online alphabet for the digital age....

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Crazy idea! Agile marketing is the the key to success

Strategy Focus

Over the past few months, I've been analysing what has made Digitlab campaigns successful in the past. ...

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Facebook Timeline and your brand

Digital Focus

In just over a week from now, Facebook will switch to the much talked about Facebook Timeline.I

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