Progressive Web Apps Are Taking On Native Apps.

With mobile devices, the two most common ways of accessing information is either through an app or through the web via a browser. However, the web has recently taken strides to compete with native apps. Over the last couple of months, the web has been developing and changing in an effort to compete with native apps, including developing icons that live on mobile devices which can be managed like any other app, allowing access to the mobile device’s built-in functions, such as Bluetooth, GPS and the device’s camera.


What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.


Art & Algorithms

Photo app Prisma has taken the internet by storm with millions of downloads in its first week. Unlike apps like Instagram that overlay filters, Prisma uses a deep learning algorithm to turn your photo into an artwork based on different graphical styles of popular artists.


DigitLab helps launch Ballito’s new radio station

One of DigitLab's long-standing clients - I Love Ballito - recently approached us to design and brand their new business venture: I Love Ballito Radio.


Mobile is more than a channel

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile...As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile as a channel …


The crUX of the matter

With mobile being the biggest thing since, well, pretty much anything, and everyone rushing to make their fortune in mobile like the dot com explosion, how do you stand out from the crowd?There's some really bad UX design out there that was slapped together to try and make a quick buck and really forgets the whole point behind app design …


Mobile strategy beyond marketing

DigitLab recently launched DigitLab Insights, our channel for sharing strategic digital insight with the world. We're doing this to help the industry grow, to find like-minded people, and drive more strategic thinking in a digital world. One of our first topics covered was how "the internet of things" is changing the way business works. British technology pioneer, Kevin Ashton, coined the term “Internet of Things” to describe how the Internet could be connected to the physical world through a network of sensors. The video below is a summary of the thoughts we've been researching and the full article, Looking into the future of mobile – the internet of things, can be found on my personal blog. DigitLab recently launched DigitLab Insights, our channel for sharing strategic digital insight with the world. One of our first topics covered was mobile strategy and how "the internet of things" is changing the way business works …


Top apps for people with pets

I have a confession ... I treat my dogs like they're human.While most of these apps are really just for fun, there are definitely ones out there that can make us more organised and educated pet owners...


‘Appy’ New Year’s resolutions!

With the start of a New Year comes the dreaded New Year's resolutions – you promise to change all sorts of bad habits, start new projects, or set new goals...Find yourself slowly deviating away from your 2013 hopes, dreams, and New Year's resolutions? With our ever-evolving technological world that we live in, you could probably find an app to help you defeat and conquer any of the top 10 resolutions …


A new era of managing your money – Social Banking

Everyone from the big brand companies to your local bakery on the street corner is going ‘social’.Recent growth in social media is driving banks to learn more about the various social platforms and how they can assist in social banking ...