Progressive Web Apps Are Taking On Native Apps.

With mobile devices, the two most common ways of accessing information is either through an app or through the web via a browser. However, the web has recently taken strides to compete with native apps. Over the last couple of months, the web has been developing and changing in an effort to compete with native apps, including developing icons that live on mobile devices which can be managed like any other app, allowing access to the mobile device’s built-in functions, such as Bluetooth, GPS and the device’s camera.


Make customers wait at your peril

In October of last year Starbucks launched a mobile app for 150 of its stores in Portland, Oregon that allows customers to place and pay for orders remotely. That way, when they get to the store, their order is all ready for them. Waiting eliminated.


Take a Digital Minute

Have you noticed that the line between real life and the digital has become decidedly more blurred during 2014? It definitely has in my life – and I’m only really realising this now, sitting down to write this article.


How to Have a Digitally Enhanced Festive Season

It’s that time of year again, and the internet gets into that festive spirit just as much as anyone else.


7 top retail innovations in 2014

Retailers are getting crazy innovative with their use of technology, taking the shopping experience in exciting new directions. Ten years ago – five, even – who would’ve imagined store changing room mirrors that take full-length snapshots of you that can be sent to friends via social media to get instant feedback on potential clothes? Or who could’ve anticipated an airline partnering with eBay so customers booking a ticket online can see suggestions of household items they could sell to fund said ticket?


Mobile is more than a channel

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile...As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile as a channel …


Top apps for people with pets

I have a confession ... I treat my dogs like they're human.While most of these apps are really just for fun, there are definitely ones out there that can make us more organised and educated pet owners...


‘Appy’ New Year’s resolutions!

With the start of a New Year comes the dreaded New Year's resolutions – you promise to change all sorts of bad habits, start new projects, or set new goals...Find yourself slowly deviating away from your 2013 hopes, dreams, and New Year's resolutions? With our ever-evolving technological world that we live in, you could probably find an app to help you defeat and conquer any of the top 10 resolutions …


Does your business need a mobile app?

Over 20 years ago, the internet was born – and it didn't take long for a hype to develop which all but forced companies to get on board.


Mobile applications and their impact on our daily routine

A recent stint without my phone raised my attention to the fact that I am an absolute app addict.A recent stint without my phone raised my attention to the fact that I am an absolute app addict. It’s not that my life is governed by the applications installed on my phone, but rather that I have become accustomed to the convenience offered by these apps. With Facebook’s recent $1 billon acquisition of Instagram ...