Spotlight On… Nicola Ashe aka Ask Ashe

You may have seen creator of Ask Ashe, Nicola Ashe, around online – and if you haven’t yet, well then welcome and please enjoy your stay with this passionate and authentically driven lifestyle blogger.


This Week in Digital: 12 June 2015

It’s Friday and that means it’s time to get well-informed – just in time to impress all those friends you’re going to meet up with over the weekend.


Explaining Social Media Using Cupcakes

(…because one is what we do, and the other is how we do it)


Millennial Moms a powerful niche market

Millennials are the generation born between 1981 and 1996, so it refers to those of us presently aged between 18 and 33. Speaking as a millennial, we are clearly a wildly diverse group, sometimes seemingly held together by nothing more than our age bracket. Yet there are discernible trends to each generation, which are useful in research and analysis. One prominent example of our ‘millennialism’ is our easy adoption and use of new technologies.


Moms: A New Generation of Social Consumers

When it comes to social consumers, moms are the unexpected majority...When it comes to social consumers, moms are the unexpected majority... Active on social media, moms are the ultimate in brand recommendations. You may ignore your own mother’s advice, but when it comes to purchase decisions …


Everything you need to know about the hashtag

The # symbol, also called a hashtag, is, by Twitter’s definition, “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since it’s inception, the hashtag has become a fundamental tool in the facilitation and monitoring of conversation across social media.The # symbol, also called a hashtag, is by Twitter’s definition “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since it’s inception the hashtag has become a fundamental tool …


The A-Z of the 21st Century – Part 3

An online alphabet for the digital age…An online alphabet for the digital age… The third and final installment to the 21st century glossary! Missed out on the first two? Click here to read Part 1 and Part 2...


The A-Z of the 21st Century – Part 2

An online alphabet for the digital age...An online alphabet for the digital age... Gone are the days of kids learning their typical alphabet at school!


How do we get to know the online consumer?

What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?


Social Media: To infinity and beyond!

Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin; or videos to keep you entertained in Youtube. No matter how 'trivial' some people may find social media, it still seems to be breaking new frontiers in all aspects of life these days!Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin ...