Tag: search engine optimisation


The Importance of SEO in Digital Marketing

SEO and PR

Search Engine Optimisation is a fundamental part of digital marketing.  For any business, advertising is...

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How PR Strategies can leverage Search Engine Optimisation

SEO and PR

PR is an important marketing channel that helps build the reputation of people and brands. In the same light, Search Engine Optimisation...

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Can you recover from the attack of the Penguin?

Digital Focus • 4 Comments

SEO.com’s Google Panda Update infographic  was as thought-provoking as it was anxiety-inducing – with the updates producing uncertainty for many marketers and SEO gurus over the past few months.More than 80% of penalised websites are still struggling to recover from the Google Panda and Google Penguin update (and improve their SEO accordingly). It’s evident that Google is focusing on unique content as a priority though …

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How to choose between YouTube and Vimeo

Digital Focus • One Comment

It’s a little known fact that video content gets shared a lot more than any article or image and also has a greater chance of going...

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Google just gets me: The magic of boolean search

Digital Focus

Have you ever wondered who knows you best? ...

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