Tag: SEO


How PR Strategies can leverage Search Engine Optimisation

SEO and PR

PR is an important marketing channel that helps build the reputation of people and brands. In the same light, Search Engine Optimisation...

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How Your Press Releases Can Build Your Website SEO

SEO and PR

It’s all too common that Search Engine Optimisation and PR are managed in separate silos in a business. However, when we use a...

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’?

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Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

Digital Focus

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and...

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Tourism Marketing: Location Strategy for Your Business

Digital Focus, Strategy Focus

If you’re in business, then it’s been drilled into you just how important your business’s location is to its success. ...

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Can you recover from the attack of the Penguin?

Digital Focus • 4 Comments

SEO.com’s Google Panda Update infographic  was as thought-provoking as it was anxiety-inducing – with the updates producing uncertainty for many marketers and SEO gurus over the past few months.More than 80% of penalised websites are still struggling to recover from the Google Panda and Google Penguin update (and improve their SEO accordingly). It’s evident that Google is focusing on unique content as a priority though …

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The A-Z of the 21st Century – Part 3

Digital Focus • One Comment

An online alphabet for the digital age....

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How to choose between YouTube and Vimeo

Digital Focus • One Comment

It’s a little known fact that video content gets shared a lot more than any article or image and also has a greater chance of going...

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First things first with Content Strategy

Digital Focus

A few years ago a company’s online presence was simply their corporate website.A few years ago a company’s online presence was simply their corporate website. Keeping the corporate brand and corporate identity consistent, it was simple and straightforward. But things have changed…

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