Tag: SEO


The Importance of SEO in Digital Marketing

SEO and PR

Search Engine Optimisation is a fundamental part of digital marketing.  For any business, advertising is...

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How PR Strategies can leverage Search Engine Optimisation

SEO and PR

PR is an important marketing channel that helps build the reputation of people and brands. In the same light, Search Engine Optimisation...

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Why You Should Cater For Voice Search And Why It’ll Boost Your SEO

Digital Focus

The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and...

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Tourism Marketing: Location Strategy for Your Business

Digital Focus, Strategy Focus

If you’re in business, then it’s been drilled into you just how important your business’s location is to its success.

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Can you recover from the attack of the Penguin?

Digital Focus • 4 Comments

SEO.com's Google Panda Update infographic  was as thought-provoking as it was anxiety-inducing – with the updates producing uncertainty...

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The A-Z of the 21st Century – Part 3

Digital Focus • One Comment

An online alphabet for the digital age....

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How to choose between YouTube and Vimeo

Digital Focus • One Comment

It’s a little known fact that video content gets shared a lot more than any article or image and also has a greater chance of going viral.

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