Shifting Focus From Success to Significance

I remember sitting in a conference in Morocco listening to the Ogilvy MD, Matthieu Plassard, as he shared that marketing in Africa was less about selling products and more about solving problems. He highlighted that in a world where the share of wallet is limited, brands need to drive lifestyle solutions instead of products aimed at disposable income. Matthieu’s comment echoed the sentiment I have been hearing from underground conversations in marketing circles. Building solutions for people is fast becoming the most valuable marketing tool that marketers can spend their time doing. Brand love won’t come from lifestyle alignment and it won’t come from fancy content.


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Social Media: To infinity and beyond!

Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin; or videos to keep you entertained in Youtube. No matter how 'trivial' some people may find social media, it still seems to be breaking new frontiers in all aspects of life these days!Have you ever wondered where we would be today if social media had never been established? No more 'liking' a friend's comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin ...


Mercedes-Benz Tweet Fleet [case study]

Like phones, cars are getting smarter.In times of recession, where consumers are reluctant to splash out on expensive new cars, being at the forefront of technology is one way car brands are remaining competitive and convincing consumers to part with their hard-earned cash ...


Facebook Timeline and your brand

In just over a week from now, Facebook will switch to the much talked about Facebook Timeline.In just over a week from now, Facebook will switch to the much talked about Facebook Timeline. It was first talked about in the f8 conference last year, and until as late as February this year, it was still unclear when this shift would definitely happen. But now it’s upon us. So what are the new features that Timeline brings to your brand or business?


Explaining Social Media to the powers that be

Social media still seems quite scary and unfamiliar to a lot of business people.Many social media professionals or in-house employees wish their companies would adopt a more ‘socially engaged’ corporate culture, but getting the boss at the top to buy into its power and worth can prove to be quite challenging at times ...


Social media knows no limit, do you?

Admittedly, social media can be quite confusing, especially for those of older generations.


KPMG commissions DigitLab for Multi-National Social Media Campaign

The EMA division of KPMG has commissioned DigitLab to strategise and manage the implementation and conceptualization of digital media strategies across Europe, the Middle East and Africa.