Tag: social media strategy


Shifting Focus From Success to Significance

Brand Focus

Brand love doesn’t come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance.

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What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have...

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Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that...

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Facebook is cleaning up, in more ways than one

Digital Focus

Recently companies with Facebook pages have been seeing drops in their page like numbers. If you’re among them, don’t panic.

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What Twitter and Google’s Rekindled Romance Means for You

Digital Focus

The rumours that abounded last week were confirmed by Twitter’s CEO Dick Costolo at the social media platform’s fourth quarter earnings...

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The Development of Social Media – Was it Nature or Nurture?

Digital Focus

No one can deny that the social media landscape is constantly evolving, and I don’t mean in the way that new platforms constantly pop up,...

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Generation Why

People Focus

If Gen X were the rebels, Gen Y are the trailblazers.

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Mercedes-Benz Tweet Fleet

Digital Focus • One Comment

Like phones, cars are getting smarter....

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Explaining Social Media to the powers that be

Digital Focus • One Comment

Social media still seems quite scary and unfamiliar to a lot of business people....

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Employing a recruitment strategy has never been simpler

Digital Focus • One Comment

Many corporates often have difficulty with putting together a sound and effective recruitment strategy and with the advance of social media, many corporates are turning to the digital platforms for staffing solutions.

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