Shifting Focus From Success to Significance

I remember sitting in a conference in Morocco listening to the Ogilvy MD, Matthieu Plassard, as he shared that marketing in Africa was less about selling products and more about solving problems. He highlighted that in a world where the share of wallet is limited, brands need to drive lifestyle solutions instead of products aimed at disposable income. Matthieu’s comment echoed the sentiment I have been hearing from underground conversations in marketing circles. Building solutions for people is fast becoming the most valuable marketing tool that marketers can spend their time doing. Brand love won’t come from lifestyle alignment and it won’t come from fancy content.


What Conan O’Brien Taught Us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Facebook is cleaning up, in more ways than one

Recently companies with Facebook pages have been seeing drops in their page like numbers. If you’re among them, don’t panic.


What Twitter and Google’s Rekindled Romance Means for You

The rumours that abounded last week were confirmed by Twitter’s CEO Dick Costolo at the social media platform’s fourth quarter earnings this past Thursday – Google and Twitter are back in business together.


The Development of Social Media – Was it Nature or Nurture?

No one can deny that the social media landscape is constantly evolving, and I don’t mean in the way that new platforms constantly pop up, but rather in what it does to the people who use it – as well as how those users change it.


Generation Why

If Gen X were the rebels, Gen Y are the trailblazers.


Mercedes-Benz Tweet Fleet [case study]

Like phones, cars are getting smarter.In times of recession, where consumers are reluctant to splash out on expensive new cars, being at the forefront of technology is one way car brands are remaining competitive and convincing consumers to part with their hard-earned cash ...


Explaining Social Media to the powers that be

Social media still seems quite scary and unfamiliar to a lot of business people.Many social media professionals or in-house employees wish their companies would adopt a more ‘socially engaged’ corporate culture, but getting the boss at the top to buy into its power and worth can prove to be quite challenging at times ...


Employing a recruitment strategy has never been simpler

Many corporates often have difficulty with putting together a sound and effective recruitment strategy and with the advance of social media, many corporates are turning to the digital platforms for staffing solutions.Many corporates often have difficulty with putting together a sound and effective recruitment strategy and with the advance of social media, many corporates are turning to the digital platforms for staffing solutions. Towards the end of 2011, LinkedIn announced its new recruitment product for 2012 – “LinkedIn Talent Pipeline” – which falls under LinkedIn corporate recruiting solutions ...