The myths of social networks – Businesses vs Students

What is social media?With South Africans gradually accepting the many social media channels, there still tends to be a small minority that have their doubts about these networks! Two of the main groups are businesses and students ...


A look at the history of social networking

So you’ve heard about all this social media 'stuff', and rumour has it that it’s going to be big! You tweet; you like posts; and you comment on videos ... but where did this all come from?So you’ve heard about all this social media 'stuff', and rumour has it that it’s going to be big! You tweet; you like posts; and you comment on videos ... but where did this all come from?


Why businesses should join the Twitterverse

Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online.Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online. Let's face it, no-one has the time, energy, or the patience to read a five page essay on why they should invest in your company. It's for this very reason that Twitter is so effective. You're limited to 140 characters, and have to get your point across in a matter of a few words ...


Pinterest: Hidden agendas or not?

Unsurprisingly retail and fashion brands are jumping on the Pinterest bandwagon. Fast.Unsurprisingly retail and fashion brands are jumping on the Pinterest band wagon. Fast. But not all brands and users out there are using Pinterest for the greater good. I would question the integrity of a brand simply using Pinterest as another competition platform and creating mindless campaigns with the sole purpose of increasing their following ...


Recruitment perks of a premium profile on LinkedIn

LinkedIn is without a doubt the leader in electronic recruiting.


Get Your Head in the Game

On the off chance that you’ve been spelunking in a cave for the past two years, here’s what you’ve missed: Justin Bieber, the FIFA World Cup, a few other world events, and Foursquare!