Tag: social networks


Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content

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Tourism Marketing: Location Strategy for Your Business

Digital Focus, Strategy Focus

If you’re in business, then it’s been drilled into you just how important your business’s location is to its success. ...

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What’s so great about digital marketing?

Digital Focus • 3 Comments

There’s a lot of talk that 'digital marketing' will become just 'marketing' in 2013....

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Why Twitter’s ‘hip’ for youngsters and ‘useful’ for businesses

Digital Focus • One Comment

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:Twitter’s become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow …

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Is email an effective marketing medium? Everlytic thinks so…

Digital Focus • 4 Comments

Everlytic recently released Part 1 of their findings from a research survey on email usage in South Africa....

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The power of word-of-mouth advertising

Digital Focus • One Comment

Word-of mouth-advertising is a form of promotion – satisfied customers tell other people how much they like a business, product, or...

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How do we get to know the online consumer?

Digital Focus • One Comment

What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?

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The myths of social networks – Businesses vs Students

Digital Focus • One Comment

With South Africans gradually accepting the many social media channels, there still tends to be a small minority that have their doubts...

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A look at the history of social networking

Digital Focus • 2 Comments

So you’ve heard about all this social media 'stuff', and rumour has it that it’s going to be big! ...

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