Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content


Tourism Marketing: Location Strategy for Your Business

If you’re in business, then it’s been drilled into you just how important your business’s location is to its success. These days, not only is your physical location important, but your digital location is just as, if not more, important to an effective business strategy. More and more consumers are turning to the digital landscape first to find the businesses that they are looking for, and you need to be in their field of vision straight away.


What’s so great about digital marketing?

There’s a lot of talk that 'digital marketing' will become just 'marketing' in 2013...There’s a lot of talk that 'digital marketing' will become just 'marketing' in 2013... Let’s face it, marketing just doesn’t cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter …


Why Twitter’s ‘hip’ for youngsters and ‘useful’ for businesses

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:Twitter's become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow ...


Is email an effective marketing medium? Everlytic thinks so…

Everlytic recently released Part 1 of their findings from a research survey on email usage in South Africa, done in conjunction with Effective Measure.Everlytic recently released Part 1 of their research findings from a survey on email usage in South Africa, providing insight into SA's online community and how this audience is being engaged via email marketing …


The power of word-of-mouth advertising

Word-of mouth-advertising is a form of promotion – satisfied customers tell other people how much they like a business, product, or service, and you get the benefit of that promotion at no cost to you or your business.


How do we get to know the online consumer?

What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?


The myths of social networks – Businesses vs Students

What is social media?With South Africans gradually accepting the many social media channels, there still tends to be a small minority that have their doubts about these networks! Two of the main groups are businesses and students ...


A look at the history of social networking

So you’ve heard about all this social media 'stuff', and rumour has it that it’s going to be big! You tweet; you like posts; and you comment on videos ... but where did this all come from?So you’ve heard about all this social media 'stuff', and rumour has it that it’s going to be big! You tweet; you like posts; and you comment on videos ... but where did this all come from?


Why businesses should join the Twitterverse

Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online.Twitter is one social network in particular that I believe is a fast and efficient way for businesses to communicate and engage with users online. Let's face it, no-one has the time, energy, or the patience to read a five page essay on why they should invest in your company. It's for this very reason that Twitter is so effective. You're limited to 140 characters, and have to get your point across in a matter of a few words ...