Tag: target audience


Who has the Influence These Days?

Brand Focus, Digital Focus, People Focus

In the golden age of advertising (think Mad Men, think 1950s) it was the brands telling the consumers how to think, what to do, and how to live.

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How to choose between YouTube and Vimeo

Digital Focus • One Comment

It’s a little known fact that video content gets shared a lot more than any article or image and also has a greater chance of going...

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First things first with Content Strategy

Digital Focus

A few years ago a company’s online presence was simply their corporate website.A few years ago a company’s online presence was simply...

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