Smart Brands Up-Skill Their Customers

Instagram, one of the world’s biggest social media platforms, has a key word smashed into it that helps to explain its phenomenal success: instant. With the Instagram app one can instantly become a ‘pro’ photographer and editor, cropping photos, adding arty filters, fiddling with alignment, changing colour saturation, and so on. Instagram effectively transposes specialist skills to amateur and less-than-amateur consumers without the latter having to spend the normal time and effort needed to acquire them.


Why Twitter’s ‘hip’ for youngsters and ‘useful’ for businesses

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:Twitter's become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow ...


The A-Z of the 21st Century – Part 1

Gone are the days of kids learning their typical alphabet at school ...Gone are the days of kids learning their typical alphabet at school! Nowadays, it can almost be guaranteed that if you aren’t familiar with this new ‘alphabet’ then you are seriously missing out! You are left with two options ...


Women and the social web

South Africa dedicated the month of August to women in order to remember all those women who marched to the Union Buildings on the 9th of August in 1956 in order to protest against the extension of Pass Laws to women, and fight for their freedom and equal rights!With all the amazing statistics and numbers we see concerning the web and social media, no-one ever really questions the battle of the social sexes and who actually wins ...


Pin your social marketing on the next big thing

Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it.Launched in 2010, Pinterest is the hot potato of social media sites – the others can’t touch it. With more than 7 million unique visitors in December 2011, the online social pinning platform has grown exponentially, crossing the 10 million mark in the US – faster than any standalone site before it ...