Shifting Focus From Success to Significance

I remember sitting in a conference in Morocco listening to the Ogilvy MD, Matthieu Plassard, as he shared that marketing in Africa was less about selling products and more about solving problems. He highlighted that in a world where the share of wallet is limited, brands need to drive lifestyle solutions instead of products aimed at disposable income. Matthieu’s comment echoed the sentiment I have been hearing from underground conversations in marketing circles. Building solutions for people is fast becoming the most valuable marketing tool that marketers can spend their time doing. Brand love won’t come from lifestyle alignment and it won’t come from fancy content.


Art & Algorithms

Photo app Prisma has taken the internet by storm with millions of downloads in its first week. Unlike apps like Instagram that overlay filters, Prisma uses a deep learning algorithm to turn your photo into an artwork based on different graphical styles of popular artists.


Trendjacking – the do’s and don’ts

It’s getting harder and harder for brands to be noticed on social media because of the sheer density of marketing that takes place on the various platforms. We get that. But while there is the need to develop new ways of flourishing on social media, there are some poor marketing practices taking place that really don’t do anyone any good. A key one of these is trendjacking.


This Week in Digital: 26 June 2015

Welcome back to your weekly roundup of our highlights in the digital world, coming to you just in time for you to hold your own in any tech-related conversation this weekend (for other topics though, you’re on your own a little there – good luck!).


Who has the Influence These Days?

In the golden age of advertising (think Mad Men, think 1950s) it was the brands telling the consumers how to think, what to do, and how to live.


This Week in Digital: 12 June 2015

It’s Friday and that means it’s time to get well-informed – just in time to impress all those friends you’re going to meet up with over the weekend.


This Week in Digital: 5 June 2015

If you were happily chilling under a rock this week, or simply want to get all your information in one neatly tied up package – you’re in the right place. We’ve rounded up all the biggest news in digital, social media and tech advances (in our opinion) that have happened during the week for you.


January Mash Up

We don’t like to ease into a new year, we rather like to hit the ground running here at DigitLab – and this January was the perfect start to a great year.


You Don’t Choose the Meme Life, It Chooses You

The internet tends to be a place where true identities go to die, and a picture tells a thousand lies. Enter the Meme.


What’s so great about digital marketing?

There’s a lot of talk that 'digital marketing' will become just 'marketing' in 2013...There’s a lot of talk that 'digital marketing' will become just 'marketing' in 2013... Let’s face it, marketing just doesn’t cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter …