Tag: Twitter


What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

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Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that...

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We put a Monocle on the Durban July

Digital Focus

The team at DigitLab has been developing its own data monitoring and reporting tool called Monocle,and we decided that the Vodacom Durban...

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This Week in Digital: 19 June 2015

Digital Focus, People Focus

Feeling like you’re ready for this weekend to start?

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This Week in Digital: 12 June 2015

Digital Focus • One Comment

It’s Friday and that means it’s time to get well-informed – just in time to impress all those friends you’re going to meet up with...

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This Week in Digital: 5 June 2015

Digital Focus

If you were happily chilling under a rock this week, or simply want to get all your information in one neatly tied up package – you’re...

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Explaining Social Media Using Cupcakes

Digital Focus

(…because one is what we do, and the other is how we do it)

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What Twitter and Google’s Rekindled Romance Means for You

Digital Focus

The rumours that abounded last week were confirmed by Twitter’s CEO Dick Costolo at the social media platform’s fourth quarter earnings...

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You Don’t Choose the Meme Life, It Chooses You

Digital Focus

The internet tends to be a place where true identities go to die, and a picture tells a thousand lies. Enter the Meme....

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Millennial Moms a powerful niche market

People Focus

Millennials are the generation born between 1981 and 1996.

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