What Conan O’Brien Taught Us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content

We put a Monocle on the Durban July

The team at DigitLab has been developing its own data monitoring and reporting tool called Monocle,and we decided that the Vodacom Durban July was the perfect opportunity to let it join the race.

This Week in Digital: 19 June 2015

Feeling like you're ready for this weekend to start?

This Week in Digital: 12 June 2015

It’s Friday and that means it’s time to get well-informed – just in time to impress all those friends you’re going to meet up with over the weekend.

This Week in Digital: 5 June 2015

If you were happily chilling under a rock this week, or simply want to get all your information in one neatly tied up package – you’re in the right place. We’ve rounded up all the biggest news in digital, social media and tech advances (in our opinion) that have happened during the week for you.

Explaining Social Media Using Cupcakes

(…because one is what we do, and the other is how we do it)

What Twitter and Google’s Rekindled Romance Means for You

The rumours that abounded last week were confirmed by Twitter’s CEO Dick Costolo at the social media platform’s fourth quarter earnings this past Thursday – Google and Twitter are back in business together.

You Don’t Choose the Meme Life, It Chooses You

The internet tends to be a place where true identities go to die, and a picture tells a thousand lies. Enter the Meme.

Millennial Moms a powerful niche market

Millennials are the generation born between 1981 and 1996, so it refers to those of us presently aged between 18 and 33. Speaking as a millennial, we are clearly a wildly diverse group, sometimes seemingly held together by nothing more than our age bracket. Yet there are discernible trends to each generation, which are useful in research and analysis. One prominent example of our ‘millennialism’ is our easy adoption and use of new technologies.