HubSpot continues to innovate and improve its platform to better serve its users. Over the past month, several exciting updates to HubSpot have been introduced to enhance your experience and streamline your workflows.
From dynamic participant data analysis to advanced meeting scheduling. Here are the top 10 updates to HubSpot that will significantly benefit your business.
Marketing Hub
1. Transform Your Event Management with Participant State API
The Participant State API is a game-changer for those involved in marketing events. This new tool introduces dynamic states for individual participants. And the innovative ‘No Show’ state, allowing for more accurate tracking of engagement.
By providing detailed metrics on participant behavior, this API helps app developers gain valuable insights. As well as optimise event outcomes and setting a new standard in event management and analysis.
2. Elevate Customer Engagement with Marketing SMS Replies
Engaging with customers just got easier with HubSpot’s SMS reply management feature. This tool enables front-office teams to engage, respond, and build relationships through personalised two-way conversations with marketing contacts on the go.
By transforming customer inquiries into interactive dialogues, businesses can drive engagement and enhance brand loyalty through real-time, personalised interactions.
3. Streamline Campaign Management with Automatic Budget & Spend Data Sync
Managing advertising campaigns can be cumbersome, but HubSpot’s new feature automates the budget and spend data sync from associated Ad campaigns directly into the Campaigns ‘budget’ tab.
This update allows you to easily track and monitor Ad campaign details, significantly enhancing accuracy and efficiency in campaign performance analysis. Say goodbye to manual data entry and hello to streamlined campaign management.
Marketing Hub + Content Hub
4. Revolutionise Content Management with Files AI Data Extraction
HubSpot’s Files tool now includes AI data extraction capabilities, unlocking the full potential of your stored assets. This feature provides detailed descriptions, tags, and content extracts that can be seamlessly integrated into your emails, social media posts, marketing campaigns, and sales materials.
By scanning and extracting valuable data, this update revolutionises how you create and manage engaging content.
Sales Hub
5. Improve Sales Processes with Approvals for Deal Pipelines
Sales pipelines just got more efficient with the new approvals feature. You can now add a new approval stage to your sales pipelines, ensuring that deals are reviewed and approved before progressing.
This feature allows up to three approvers to be involved, who can approve, request changes, or reject deals, thus enhancing efficiency and control in your sales process.
6. Plan Ahead with Advanced Meeting Scheduling
Scheduling meetings has never been more flexible. HubSpot now allows you to set a rolling availability range for meeting scheduling pages, enabling prospects to book meetings over a year in advance.
This update caters to long-term planning needs and provides more advanced booking capabilities compared to the previous maximum of 11 weeks.
7. Never Miss an Opportunity with Re-Attempting Leads
HubSpot ensures that no lead is left behind. Admins can now require reps to create a follow-up lead in the future after disqualifying a lead for a particular reason. This change guarantees that reps never forget to re-engage with a lead that was disqualified for bad timing, helping your sales team effectively target previously disqualified leads.
Service Hub
8. Enhance Customer Support with Unlimited Skill-Based Ticket Routing Rules
The skill-based ticket routing feature has been significantly improved. Support teams can now create unlimited sequential rules for customised routing efficiency. This update allows tickets to be assigned to the most suitable reps based on skills, ensuring that customers are connected with the right expertise and that issues are resolved efficiently.
9. Ensure GDPR Compliance with Consent Collection in Surveys
HubSpot now makes it easier to collect consent from survey respondents. With this update, you can ensure GDPR compliance and transparency when creating new contacts in the CRM based on survey responses.
This feature is available for CSAT web and Custom Surveys, allowing you to gather feedback while respecting privacy regulations and obtaining necessary consent for future communications.
10. Customise Your Workflow with Enhanced Pipeline Rules
HubSpot’s enhanced Pipeline Rules for Deals and Tickets provide more control over your workflows. This update allows you to set specific rules for pipeline stages, new record creation limits, skipping stages, and backward movement restrictions.
By tailoring these processes to your business needs, you can obtain accurate data for informed decision-making.
We’d love to chat more about these updates to HubSpot with you, so if you’re interested in booking a consultation with us, you can Contact Us Here.
