Any new client is always exciting as the promise of new challenges, great working relationships, and exciting opportunities to create fantastic work arise.
It’s also great news when your client is keen to push the envelope and open to the idea of being a little risqué. We’re thrilled to announce that City Lodge have appointed DigitLab as their lead digital agency and social media strategists, and welcome City Lodge on board.
Peter Schoeman, City Lodge Divisional Marketing Director is all for having fun with the brand and a firm believer in bringing a sense of humour to the business travel market.
City Lodge – the brand for business travellers
But City Lodge isn’t all play, no work. Schoeman and his team are dedicated to bringing the brand to the forefront of the digital space whilst positioning themselves as a brand that values what counts (their guests).
Having put many bums in beds, offering a comfortable place to rest; whether travelling for business, pleasure, or both, is why so many South Africans have come to know and love City Lodge. Everything is done with a smile and their offbeat, cheeky attitude has made their guests feel right at home.
Is there anyone in South Africa who doesn’t remember their TV adverts?
With this much fun to look forward to, we can’t wait to take their digital strategy to the next level and put City Lodge on the social media map. Keep your eyes peeled with tongue in cheek anticipation as DigitLab gets ready to give City Lodge some digital legs. And no, we’re not pulling them.
