According to data from Statista, the global Martech value in 2021 was $345 billion. This figure is expected to grow exponentially..
With such a large market, businesses of all sizes have no choice but to tap into the power of Martech.
At Digitlab, we have years of digital marketing technology experience. We’ve seen firsthand what works and what doesn’t in the ever-changing marketing world.
Here are our top three Martech trends to watch out for.
Top 3 martech trends in the future
Virtual Reality (VR) and Augmented Reality (AR)
AR and VR are used in a wide range of marketing campaigns. These two technologies are becoming increasingly popular, from product demonstration to event marketing.
We expect to see more marketers using AR and VR in their campaigns. This technology offers a lot of potentials, and we’re only just beginning to scratch the surface of what’s possible.
Suppose you’re not already using AR and VR in your marketing. In that case, this is the time to explore what these technologies can do for your business. Here are a few tips to get you started:
- Think about using AR and VR to enhance your existing marketing campaigns. For example, if you’re running a product demonstration, consider using VR to give your customers a more immersive experience.
- Work with a reputable marketing technology company that has experience in using AR and VR for marketing campaigns. They can help you develop and execute a successful campaign that meets your business goals.
Increased personalisation of customer experience
Personalisation has been a big trend in marketing for a few years now, and it’s only going to become more critical in the coming years.
As technology advances, businesses can gather more and more data on their customers. This data allows them to create highly personalised experiences tailored specifically to each individual.
In the past, personalisation was often used in a very superficial way, such as displaying a customer’s name on a website or sending them promotional material based on their previous purchase history.
However, businesses are now using personalisation more creatively and impactfully.
Some of the most popular personalisation trends that we will see include:
- Using customer data to create personalised recommendations
- Sending targeted content and offers based on customer behaviour
- Building custom audiences for more effective marketing campaigns
- Creating personalised experiences on websites and mobile apps
We will see more and more businesses using personalisation to create better customer experiences.
As customers become more accustomed to this type of treatment, they will expect it from all brands they interact with.
Indispensable role of IoT, big data, artificial intelligence, and analytics
The UNCTAD estimates that by the end of 2023, over 47.6 billion devices will be connected to the Internet of Things (IoT). This staggering number results from the continued growth of IoT in both the business and consumer sectors.
The ever-increasing volume, velocity, and variety of data generated by these devices present both challenges and opportunities for businesses.
Big data analytics will help organisations make sense of this data deluge and extract valuable insights that can be used to improve decision-making, optimise operations, and create new products and services.
Artificial intelligence (AI) will play an increasingly important role in helping businesses automate tasks, enhance customer service, and make better predictions.
As AI technologies become more sophisticated, they will be able to handle more complex tasks such as identifying patterns and anomalies, making recommendations, and providing decision support.
The combination of IoT, big data, AI, and analytics will create opportunities for businesses to reinvent themselves and their operations.
Organisations that can harness these technologies will be well-positioned to succeed in the years ahead.
Provide value with martech solutions that work
These martech trends will undoubtedly shape the business landscape moving into the future.
To stay ahead of the curve, organisations need to keep abreast of developments in these areas and be prepared to adopt new technologies as they emerge.
