Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Time To Assess Your Digital Marketing For 2023

2023 is going to be an exciting year for digital marketing. As business begins to recover from the doldrums of covid, there’s an optimism in the air for the future

API

How Your API Can Be A Business Model

Your API is the backbone of your digital ecosystem, so it’s no surprise that some businesses are using them to create new revenue streams. APIs are no longer just about

emerging technology

8 Emerging Technologies In Marketing

Technology has permeated every aspect of our lives, from how we communicate to how we shop.  With the shift to digital business, several emerging marketing technologies offer a significant opportunity

humancentric block

The Humancentric Product Development Strategy

Every business owner, CEO, product owner, or CTO must find the right product development strategy that works for their business. There are various product development strategies, and none provides a

international SEO

How To Implement International SEO

Of the almost 8 billion people alive today across the globe, 5 billion of them are active internet users.  To have your content reach the right audience, you need to