Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Mike Saunders Digitlab CEO

Mike Saunders, CEO at Digitlab, on the TEDx Stage

We are very proud of our CEO, Mike Saunders, for being invited to share on the TEDx stage. This is an honour typically reserved for thought leaders and important figures across various industries.

Interview: Why does digital transformation fail?

Digital transformation projects fail around two-thirds of the time – and more often if you account for semi-successful projects. More unnerving is that this failure rate has not changed significantly

Social Media in South Africa is Growing

Lockdown has changed our digital behaviours, particularly how we engage with social media. Take a look at how things have changed statistically.

Digitlab: First Sprout Social Platinum Partner in South Africa

In 2020 we partnered with leading social media software makers, Sprout Social, becoming the first listed agency partner in South Africa to achieve the Sprout Social Platinum Partner ranking.  “We always seek out ways of

Likes don’t pay the bills

Not all social metrics matter as much as others. In this article, learn more about how to track return on investment on things which directly impact your business.

Influencing web design through data!

Judging what’s best for an audience is never far from an analyst or web designer’s mind. The ability to predict whether a web design will soar like an eagle or sink like

Why You Should Make a Fuss About User Journeys

User Journeys plot out strategies to help your website visitors move seamlessly through your website, enabling a positive experience. This article unpacks how you can help your audience navigate your site effectively.