The era of voice search is upon us and it should warrant your attention. Search engine optimisation is moving away from keywords and towards something harder for marketers to quantify – conversational search queries.
Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly. It’s no wonder that Axonn Research found that seven in ten people saw brands in a more positive light after viewing an interesting video about them. So, with video on the rise, let’s look at how brands are using online video in more detail.
It is possible that you are contributing to your own negative sentiment without even knowing it. Someone is upset with your brand and you respond with a simple statement:
Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion. Today, individuals on social media get to pick and choose who and what they listen to and those who once had little chance of being heard can now broadcast their messages across the world.
Employers across the board are clear on the need to use their digital platforms to access and engage with customers, as well as potential employees.
The Durban digital community can be a passionate bunch, but no, we don’t mean that we trashed our host, The Green Door’s premises.
Wearable tech is very ‘in’, but detractors have some well-versed criticisms to throw at the industry: wearables are too expensive, they’re only appealing to techies, and they have no real real-world value.
In the golden age of advertising (think Mad Men, think 1950s) it was the brands telling the consumers how to think, what to do, and how to live.
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