Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

How Much Should a Startup Spend on digital marketing?

How Much Should a Startup Spend on Advertising?

There’s no one-size-fits-all answer to how much a startup should spend on advertising—but the proper spend always depends on the business’s stage, structure, and priorities. Too little, and you’ll struggle

Cookie Banner

Cookie Banner Management in 2025

The Evolution of the Cookie Banner Cookie banners used to be a simple formality—a small pop-up informing users about using cookies. However, as privacy laws have evolved, so have the

27 Sales Stats in 2025: Proving the Future is Data-Driven CRM

Sales are evolving at an unprecedented pace, driven by technology, buyer expectations, and shifting market dynamics. To stay ahead, businesses must embrace data-driven decision-making, automation, and an integrated approach between sales and marketing.

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