Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Clothing companies doing something truly different

Technology is the means to doing new things in the retail space, but without creativity all that technology sits underutilised. What’s exciting is apparel companies who are coming up with innovative ways of using technology in their products and marketing endeavours.

The Development of Social Media – Was it Nature or Nurture?

No one can deny that the social media landscape is constantly evolving, and I don’t mean in the way that new platforms constantly pop up, but rather in what it does to the people who use it – as well as how those users change it.

Tourism Marketing: Need a review strategy?

All travel and tourism companies know that competitive prices and special deals are crucial to generating sales, yet how many acknowledge the perhaps equal importance of – and so prioritise – reviews?

Tourism Marketing: Power to the picture

These past couple years have been the ‘Years of Images’, and as a result, the social media landscape is changing for all industries concerned!

app development

Digitlab Making A Difference

The Digitlab team decided that rather than having a last team building for 2013, we would spend a day helping a worthy cause.

The crUX of the matter

With mobile being the biggest thing since, well, pretty much anything, how do you stand out from the crowd?