Brand yourself
“You” are The Brand.
Mike Saunders September 13, 2012
“You” are The Brand.
Over the past few months, I’ve been analysing what has made Digitlab campaigns successful in the past.
I can’t explain where it comes from, but somewhere rooted deep within the human genetic makeup is the need to argue.
Recently there’s been a lot of hype in the media regarding 2oceansvibe’s article about certain South African digital agencies buying fake Twitter followers, not only for themselves, but for their clients too.
-A true brand loyal customer, through word of mouth, can get their friends and family to switch brands in an instant. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you …
Not many people leave an interview patting themselves on the back and thinking, “Nailed it!”
A few years ago a company’s online presence was simply their corporate website.A few years ago a company’s online presence was simply their corporate website. Keeping the corporate brand and corporate identity consistent, it was simple and straightforward. But things have changed…
What makes them tick?This mystical creature, the online consumer, is one of the most sought after characters right now in the digital space. Who is the online consumer? What excites them?
Have you ever wondered where we would be today if social media had never been established? No more ‘liking’ a friend’s comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin; or videos to keep you entertained in Youtube. No matter how ‘trivial’ some people may find social media, it still seems to be breaking new frontiers in all aspects of life these days!Have you ever wondered where we would be today if social media had never been established? No more ‘liking’ a friend’s comment or finding primary-school friends on Facebook; tweeting on Twitter; business connections in Linkedin …
With South Africans gradually accepting the many social media channels, there still tends to be a small minority that have their doubts about these networks.