Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Harnessing Social Media for Strategic Growth in 2025

In 2025, social media will be more than just a channel for brand visibility—it will be a critical driver of growth, customer engagement, and market leadership. Insights from The State

sell leads

Why We Don’t Sell Leads

For more than ten years we have been building internal lead generation pipelines to improve lead quality and volume and reduce acquisition costs for our clients. Sell leads? Never. See

business intelligence software

Navigating the Maze of Analytics & BI Software 

In the landscape of modern business, the large growth of data has catalysed the demand for sophisticated tools like Business Intelligence software to interpret, analyse, and derive actionable insights.   Business

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