Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Fintech Social Media Marketing

Fintech Social Media Marketing: A Guide For 2023

Welcome to our 2023 guide to fintech social media marketing! Are you ready to take your fintech company’s social media presence to the next level?   It’s projected that by 2027, there

marketing for hotels - woman in bed holding a cup of coffee looking out a hotel window.

Marketing For Hotels: A Complete Guide

Hotel marketing has exploded in recent years. This after the hospitality industry began recovering from the devastating impacts of travel restrictions across the planet. Hotels with solid marketing plans are

digital marketing for fintech companies - man outside wearing a scarf smiling at his mobile phone

What Does Digital Marketing For Fintech Companies Involve?

Digital marketing is a powerful tool to promote any company, especially for brands dealing with cutting-edge services like financial technologies. Brand awareness, lead generation and increased revenue are only three