Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

fintech startup mistakes

What Are The Top Mistakes Made By Fintech Startups?

As a rapidly-growing industry, fintech startups are increasingly popular. However, with this increased popularity comes an increased risk of making mistakes that can be costly to the business. To prevent

email marketing ideas for hotels - sign outside of hotel

7 creative email marketing ideas for hotels

Email marketing for hotels is alive and well, generating millions of bookings for hotels across the planet each year. An email database is arguably the most valuable resource a hotel

Brand Social Content Strategy

Discover Your 2023 Brand Social Content Strategy

In the ever-changing world of digital marketing, brands need to stay ahead of the curve. But how do you anticipate what trends will be popular in the future? Discover in

Content Strategy for Hotels - Man in a suit handing a hotel room key to a lady.

Creating a winning content strategy for hotels

The hospitality industry is crowded and competitive, with countless accommodations jostling it out for the top positions on search engines and on accommodation booking websites. But what if we told

fintech go-to-market strategies - woman sitting behind computer screen staring at data

Emerging Fintech Go-to-Market Strategies To Consider

This year emerging fintech marketing strategies focus on utilising new technologies and data-driven approaches. This new focus provides customers with increased convenience, personalisation, and immersive experiences. Let’s look at the