The hospitality industry is crowded and competitive, with countless accommodations jostling it out for the top positions on search engines and on accommodation booking websites. But what if we told
This year emerging fintech marketing strategies focus on utilising new technologies and data-driven approaches. This new focus provides customers with increased convenience, personalisation, and immersive experiences. Let’s look at the
Welcome to our ultimate guide on fintech marketing in 2023! As the fintech industry continues to grow and evolve, businesses must stay on top of the latest trends and best
Google gives marketers a range of highly effective solutions to aid in their marketing efforts. One of these tools is Google Analytics, a treasure trove of valuable insights and data
Email marketing is essential for financial services and banks to connect with customers, build relationships, and drive conversions. It allows you to target specific segments of customers with personalised and
With words like OpenAI, ChatGPT, mixed reality and the Metaverse buzzing around society, two things are clear: people in our industry love their acronyms and the digital space is changing
Fintech startups, who want to become a contender in the marketplace, must consider scaling a priority. But how do you scale your fintech startup smartly? Here are our top strategies
In 2020 Google announced its plan to phase out third-party cookies. Apple also announced changes that would make Identifiers for Advertisers (IDFAs) less valuable for tracking audiences. Are we facing
Data is one of the biggest drivers of success for successful marketing campaigns. The types of data marketers can collect will depend on the resources and expertise the marketer has
Augmented Reality (AR) has become a powerful tool that has disrupted many industries, leading to innovative and exciting new consumer experiences. Online retailers have recently embraced this technology as a
