Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

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Fintech Marketing In 2023: What To Know 

Welcome to our ultimate guide on fintech marketing in 2023! As the fintech industry continues to grow and evolve, businesses must stay on top of the latest trends and best

9 smart ways to scale your fintech startup

Fintech startups, who want to become a contender in the marketplace, must consider scaling a priority. But how do you scale your fintech startup smartly?   Here are our top strategies

Reaching The Right Audiences In A Cookieless Future

In 2020 Google announced its plan to phase out third-party cookies. Apple also announced changes that would make Identifiers for Advertisers (IDFAs) less valuable for tracking audiences. Are we facing

Snapchat Disrupts Online Retail With Augmented Reality

Augmented Reality (AR) has become a powerful tool that has disrupted many industries, leading to innovative and exciting new consumer experiences.  Online retailers have recently embraced this technology as a

Explained: Augmented Reality Vs. Virtual Reality

Virtual reality (VR) and augmented reality (AR) are changing the business world. Both technologies are known for their enriched experiences, merging the virtual and real worlds. Yet, it can be