Digital Marketing News

Stay InTouch with Digital

Latest from Digitlab
Marketing Indaba 2025

Mike Saunders Confirmed to Speak at Marketing Indaba 2025

April 23, 2025

Cape Town, South Africa — 23 April 2025 Digitlab CEO Mike Saunders has been officially confirmed as a speaker at the upcoming Marketing Indaba 2025, taking place on 30 October

Why Your SEO Strategy Might Be Killing Your Traffic

Why Your SEO Strategy Might Be Killing Your Traffic

April 23, 2025

In a recent interview with SEO Vendor’s Bradley Hartman, Mike Saunders unpacked a harsh truth: most Search Engine Optimisation (SEO) companies. build strategies on outdated assumptions—and they’re quietly undermining the...

Unlocking Small Business Growth: The HubSpot Advantage

April 18, 2025

In this guide, we’ll delve into how HubSpot empowers small businesses to scale and thrive in an increasingly digital-first world

Google Ads Keyword Research

How to Write Effective Keywords for Google Ads

April 11, 2025

Creating the right keyword strategy is one of the most important steps in running successful Google Ads campaigns. Keywords determine when your ads appear, who sees them, and how much

Insights From Our Annual Report

Planning Your 2025 Strategy: Embracing a Maturing Digital Landscape

December 20, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

Barebones Social Media: Today, You Can Apply Minimal Effort & Still Derive Solid Results

December 17, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

The eCommerce Death Spiral: How Brand can Save you

December 13, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

Conversational Commerce and Beyond: How WhatsApp is Innovating Digital Strategies

December 11, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

Navigating the Attention Economy: Strategies for Brands in Late-Stage Social Media

December 9, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

Harnessing Social Media for Strategic Growth in 2025

December 6, 2024

In 2025, social media will be more than just a channel for...

The Future of Social Commerce: TikTok as a Global Marketplace

December 4, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

From Simple to Sophisticated: How Industry Complexity Shapes Digital Strategy

December 2, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

“Everyone has three lives: a public life, a private life, and a secret life.”  ~ Gabriel García Márquez

November 28, 2024

Digitlab’s new report predicts emerging trends and strategies set to shape the...

Upcoming Digital Marketing Events

Today

Startup Marketing

How Much Should a Startup Spend on Advertising?

March 21, 2025

There’s no one-size-fits-all answer to how much a startup should spend on advertising—but the proper spend always depends on the business’s stage, structure, and priorities. Too little, and you’ll struggle

Powerful Marketing Tools to Consider Adding to Your Toolkit 

January 3, 2024

In the fast-paced, ever-evolving world of marketing, staying ahead of the curve is paramount for success. As marketers, we’re constantly looking for tools that can boost our productivity, streamline our

Understanding Digital Lead Acquisition For Startups

December 27, 2023

In today’s fiercely competitive landscape with thousands of startups vying for attention, finding innovative ways to attract customers is crucial. Digital lead acquisition, also known as performance marketing, can be

The Digital Toolkit: Monday.com – Project Management System

December 11, 2023

Monday.com is a cloud-based work operating system (Work OS), also known as a project management system, that helps teams manage their work, projects, and processes.  In this edition of The

The Digital Toolkit: Bulk Email Solution – Mailchimp 

November 27, 2023

Mailchimp is a long-standing bulk email solution that can assist businesses and individuals with sending professional emails to their databases of email contacts. It is a popular tool used by

Strategies for taking a startup to market

November 22, 2023

Startups of today are embracing new marketing strategies that leverage technology and data-driven approaches. These strategies for taking a startup to market provide enhanced convenience, personalisation, and immersive experiences for

Mastering HubSpot: Accelerate with Expert Consulting & Training

November 21, 2023

HubSpot has established itself as a leading CRM software, empowering businesses to drive growth and achieve marketing and sales excellence. In this article, we will explore why HubSpot is a

The Digital Toolkit: Host Online Events with Livestorm 

November 15, 2023

Livestorm is a video engagement platform that helps businesses host webinars, online events, and virtual meetings. It offers a variety of features, including webinar hosting, live events, and virtual meetings. 

Fintech Marketing

Benefits Of A Startup Video Marketing Strategy

August 16, 2023

Did you know that brands are sought after by 91% of consumers for more online video content? Video marketing is already used by 86% of marketing professionals. To gain recognition

Top HubSpot Partners In South Africa

May 9, 2023

HubSpot is an all-in-one marketing solution for brands that offers users powerful marketing, service, and sales solutions. They’ve become an international favourite. Unfortunately, HubSpot has no offices in South Africa, leaving

From Personalisation To AI: The Future Of Fintech Advertising

April 17, 2023

The fintech industry is on the brink of a revolution. Financial technology has advanced in recent years, making banking more accessible and convenient than ever before.  Today, artificial intelligence (AI)

Why Video Marketing Is Important For Fintech Startups

April 13, 2023

Did you know that 91% of consumers want to watch more online video content from brands? Today, 86% of marketing professionals use video marketing. Fintech startups must use video marketing

From Zero To Hero: Marketing Your Fintech Startup On A Budget

April 11, 2023

As an aspiring entrepreneur, you may have an excellent idea for a fintech startup that could revolutionise the industry. However, getting your name out there and ensuring the right people

Fintech Social Media Marketing: A Guide For 2023

April 4, 2023

Welcome to our 2023 guide to fintech social media marketing! Are you ready to take your fintech company’s social media presence to the next level?   It’s projected that by 2027, there

What The Fintech Startup Industry Needs To Know About Digital Lead Acquisition

March 28, 2023

With over 26,000 fintech startups worldwide, competition has never been this tough. As a fintech startup, you may wonder about innovative ways to get your business out there and attract

What Does Digital Marketing For Fintech Companies Involve?

March 21, 2023

Digital marketing is a powerful tool to promote any company, especially for brands dealing with cutting-edge services like financial technologies. Brand awareness, lead generation and increased revenue are only three

Hotel Marketing

What are the best marketing practices for hotels?

April 18, 2023

Gone are the days when hotels could float on foot traffic and word of mouth alone. These are still very important ways to attract guests, but most hotels have realized

Hotel Search Engine Marketing: How To Get Your Hotel On Google

April 6, 2023

Hundreds of millions of people use Google to search for businesses, products, and services online. When they need to book accommodation, chances are they’ll conduct a Google search as a

How Can A Hotel Increase Direct Bookings Using A Website?

March 30, 2023

A hotel website is a vital tool for attracting bookings online, but simply having a website does not mean guests will be flocking to it. In this article, we are

Marketing For Hotels: A Complete Guide

March 23, 2023

Hotel marketing has exploded in recent years. This after the hospitality industry began recovering from the devastating impacts of travel restrictions across the planet. Hotels with solid marketing plans are

Digital Marketing Strategies for Hotels and Travel Agencies

March 7, 2023

Gone are the days when word-of-mouth was good enough to carry hotels through each holiday season. With the modern traveller turning first to their internet browser for information about accommodation,

7 creative email marketing ideas for hotels

March 2, 2023

Email marketing for hotels is alive and well, generating millions of bookings for hotels across the planet each year. An email database is arguably the most valuable resource a hotel

Creating a winning content strategy for hotels

February 23, 2023

The hospitality industry is crowded and competitive, with countless accommodations jostling it out for the top positions on search engines and on accommodation booking websites. But what if we told

Understanding Google Analytics data to improve your hotel marketing.

February 9, 2023

Google gives marketers a range of highly effective solutions to aid in their marketing efforts. One of these tools is Google Analytics, a treasure trove of valuable insights and data

Sign up for the newsletter