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Top 5 Innovation Mistakes Made By Product Developers

Technological advancements have improved by leaps and bounds, especially in recent years. With this boom comes hundreds, if not thousands, of innovative product developers looking to make it big. 

Sadly, few do. Notable success stories are a dime a dozen. But why is that? And what can you do to ensure that you rise to the top?  

Today we’ll be covering the top 5 mistakes that product developers make and how you can avoid them!

Avoid These Common Innovation Mistakes: 5 Product Development Mistakes (How To Avoid Them And Ensure Your Success)

For every global success like Google, Apple, or Microsoft, there are hundreds, if not thousands, of competitors who’ve never emerged quite as strongly. 

More often than not, their lack of success is because of simple mistakes. 

At Digitlab, a digital marketing agency, we help hundreds of developers refine their products. Our services include everything from digital marketing to app development and innovation consulting. 

In our experience, there are 5 crucial mistakes that all failing developers make. If you’re looking to become a success, you’d best avoid the following pitfalls:

Mistake 1: Developing A Product That Doesn’t Solve A Problem

The number one mistake developers make is pouring all their talent and energy into a product that fails to solve an urgent and expensive customer problem. 

While we always encourage developers to pursue their passion projects and work on things they love, it can become a problem if your passion doesn’t suit market needs. 

So, while it is best to work on a product you love, it is essential to remain objective. Honestly, ask yourself whether your product is worth all that time, money, and effort. 

Remember this cardinal rule. 

Product development should always start with the aim of first uncovering and then solving an urgent and expensive customer problem. If your product isn’t doing that, it is unlikely to be successful. 

Mistake 2: Developing A Product In A Vacuum

The second major mistake ‌we see product developers making is failing to do their due diligence. By due diligence, we mean failing to conduct upfront market research before delving into the development process. 

Conducting market research is essential for reading market trends, identifying vacuums in the market, and figuring out which problems your customers need solving. 

By knowing what the market needs and what your customers want, you’ll be able to create a product that fits the mould. 

Successful companies often take a co-creation approach to product development. This involves doing extensive market research and involving potential customers in the product design process. 

This approach helps companies develop products they’re sure will sell. 

Mistake 3: Aiming For Perfect Development

While there is nothing wrong with working toward developing a fantastic product, it becomes an issue when developers become obsessed with achieving perfection. 

In our experience, getting stuck in an endless loop of striving for perfection is a surefire way of wasting a ton of money and time. 

Now, please don’t mistake our meaning. You should never rush the design and development process, but there is a fine line between being thorough and aiming to develop the perfect product. 

A major mistake we see many businesses make is using a long waterfall development process with “stage gates” to advance their investment. However, this method can take months, if not years, before it becomes worthwhile. In this day and age, waiting years is simply wasting years. 

If you’re confused about whether your process is both practical and efficient, here are a few fundamental development principles to help you: 

  • Develop a product for your target audience.
  • Monitor whether your customers use your product and how they use it.
  • Collect and use customer feedback to help you improve your future developments. 
  • Implement everything you’ve learned and start up a new project.

While these principles aren’t set in stone, they are a good way of tracking your process and success. It also helps you learn from past mistakes. 

The point here is that striving for perfection is a waste of time. Produce a great product, release it, and only then start thinking about improvements.

Mistake 4: Developing Without Data

It’s easy to develop a product that you’re excited about. However, as we mentioned earlier, developing a product with no outside input is a surefire way to disaster. So, if you want your product to be a success, you cannot design it without using market data. 

Without a clear understanding of marketing aspects like customer acquisition and engagement, it is impossible to make an informed decision about anything in your design process. 

We strongly recommend that you continuously monitor and engage with your customers and how they’re interacting with your product. You can constantly improve and stay ahead of the curve by doing so. 

Mistake 5: Not Focussing On Learning And Improving

Previously, we advised ‌you to develop your product, release it, and then improve it. While this is an essential product development process, it is not the only step involved. 

Learning and improving should inform a fair share of those steps. If you’re not focused on learning and improving, you’re doomed to fail. 

Technology moves and grows at a lightning pace, and to stay on top of things, you constantly need to learn from past mistakes and find new ways of improving. 

Growth and innovation are vital to the success of product development. 

Partner With A Digital Innovation Company To Succeed

In product development, mistakes are inevitable. However, there are quite a few mistakes that are easily avoidable! We’ve covered the top 5 mistakes we encounter when working with product developers in this post. 

The overarching mistake that most companies make is failing to engage with their customers and refusing to learn from market data, customers, and outsiders. 

If you want to learn more about product development or like help to avoid these mistakes and have a successful product launch, why not contact us now


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