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digital marketing plan

What To Consider When Building My Digital Marketing Plan

There has never been a better time to grow an online presence for your business. As technology evolves and computer literacy rates rise, digital marketing plans have become a vital source of exposure. 

Using these options and opportunities is key to building an effective digital marketing plan. 

This article aims to provide everything you need to consider when marketing your business in the digital marketplace. We’ve got you covered, from learning about the basics of digital marketing to understanding your target audience.

What Is A Digital Marketing Plan?

Digital marketing is a marketing component that uses the internet or any online-focused technology for promotion. These technologies range from mobile phones and tablets to laptops and desktop computers. 

A digital marketing plan seeks to use these platforms to maximise online exposure using multiple marketing strategies on each platform. Examples include email and social media campaigns.

Digital marketing plans are documents that detail the process of your marketing strategy. They use several techniques to improve the effectiveness of your plan. 

These techniques include social media marketing (SMM), search engine optimisation (SEO), and search engine marketing (SEM). Optimising these techniques has a significant impact on the success of any digital marketing campaign.

5 Questions To Consider For An Effective Digital Marketing Strategy

Having the proper techniques is essential, but knowing how best to use them is the real key to success. 

You’ve got to establish a blueprint for where to apply your time and effort to ensure your marketing strategy doesn’t cost any extra money or time. Assessing the effectiveness of your digital marketing plan requires you to understand what the plan seeks to accomplish.

We’ve put together the five most important questions to ask yourself to test if you’re on the right track. By following these, you’re sure to make the most of your digital marketing tools and maximise exposure and engagement.

What Are Your Goals?

The first thing to establish is the aim of your digital marketing plan. 

Without proper direction, you risk trying to accomplish too many things at once, and your effectiveness will suffer. So, firmly lay out the goals and aims of your plan. 

Are you trying to sell a product? Then establish how many you need to sell and in what timeframe.

You can set benchmarks and milestones to keep track of your progress as you go.

 At each milestone, examine the amount of progress made and compare it to how long it took to get there. If it appears sub-optimal, consider adjusting the application of techniques. Maybe change your wording to improve SEO, for example.

Who Is Your Audience?

The best-looking sites and ads in the world won’t mean anything if they aren’t what your target audience gravitates towards. 

Understanding your audience and how best to draw their attention is vital to any digital marketing plan. You need to find a way to analyse public opinion on your digital marketing plan to do this.

Sorting your audience into different buyer types can help you understand what appeals to them. Using tools such as questionnaires and polls, you receive feedback on what marketing tactics work for which kind of buyer. This means you’ll have an accurate idea of your audience’s expectations in a marketing plan.

Do You Understand The Market?

Understanding your audience is one thing. Understanding your competition in the market is another. 

Advertisements and other marketing tactics compete for the public’s attention daily. It’s paramount that you keep your marketing plans more effective than your competitors to remain relevant and profitable.

So, understanding the strengths and weaknesses of their marketing strategy will help your plan appear more attention-grabbing and effective in contrast. 

A competitive analysis lets you identify your competition and determine the effectiveness of their marketing strategies. Once you know your market share, a competitive analysis also advises you on what marketing strategies to employ to get ahead.

Do You Have A Budget In Mind?

If you’re going to execute an effective digital marketing plan, you need to ensure you’ve adequately budgeted beforehand. Without it, you won’t be able to implement the techniques effectively.

The amount needed for your marketing budget depends on several factors. These include your business’s revenue, its position within the industry, and the success of any previous campaigns. 

These are just a few variables that predict what you’ll need for your best shot at success.

After that, you need to ask yourself some critical questions. 

  • How much are you willing to spend on building brand awareness? 
  • Does your campaign alter the prices of specific items? 
  • Have you determined whether that deal impacts your profits and, subsequently, your budget for marketing? 

These are just some of the many factors to consider when budgeting for a digital marketing plan.

Did You Select Your Primary Channels?

Determining your primary channel is the last step to consider. Which digital media or platform should you prioritise? This choice affects but is also affected by your budget, audience interest, and goals.

For example, suppose your audience is teenagers and young adults. In that case, a social media platform like Instagram, Snapchat or Tiktok serves you better than your business’s website. This then affects the cost of placing ads and sponsored posts onto the platform.

On the other hand, if you’re trying to drive engagement with your website, offering website, exclusive deals will steer customers your way. However, this means less profit on every discounted item. Your budget and goals should reflect that.


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