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How To Generate More Clients For Your Business Through Social Media

According to research by Statista, 63% of marketers strongly agree that social media is essential to their business growth.

Leaving out social media in your marketing strategy is a colossal mistake that could cost you, valuable clients. 

However, successful marketing and lead generation aren’t only achieved through having a social media presence. You must also be strategic and use the platform to its full potential.

These tips will help you tap into the full potential of social media to grow your client base and expand your business.

8 Tips To Generate Sales On Social Media

Engage With Your Audience Authentically

Listen to industry conversations and engage users in relevant discussions to increase brand awareness and authority. When you engage in relevant conversations, other users will start to see you as a thought leader and expert in your industry.

To engage users:
Monitor relevant hashtags and keywords: Since it’s impossible to know every conversation happening in the industry, regularly monitor keywords and hashtags related to your business. This will help you identify relevant conversations to engage in.
  • Ask questions: A great way to start a conversation is by asking questions. Asking questions shows that you are interested in what others say and helps create a dialogue.
  • Share interesting content: If you come across an article or piece of content that you think would be interesting or valuable to your audience, share it! Sharing is a great way to start a conversation and get people talking.
  • Help customers connect with your brand: Informational videos that show you creating products or employees talking about the company help create an emotional connection with potential customers.
  • Teach customers: Show consumers how they can benefit from using your product or service by creating helpful “how-to” posts.

Post With Purpose

Customers will tune you out if you only post about your business on social media. No one wants to be bombarded with promotional messages every day. 
Focus on creating content that educates, entertains, or both. By providing value to your audience, you’ll earn their attention and respect, which is essential for generating leads through social media.
To get started, try creating a social media calendar. This calendar will help you map out what kind of content you’ll post and when. Make sure to mix things up to keep your audience engaged.
Not sure what kind of content to post? Here are a few ideas:
  • Post questions that promote discussion 
  • Feature user-generated content
  • Repost popular content from other sources that are relevant to your brand

Leverage Employee Advocacy

Employee advocacy is a powerful way to amplify your social media reach and generate leads. 
It’s simple: when your employees share your content on their personal social media channels, you tap into a whole new audience.
Of course, you can’t just tell your employees to start sharing your content and hope for the best. You must make it easy for them by:
  • Creating company-wide standards for posting on social media 
  • Making it easy for employees to find and share content
  • Recognising and rewarding employees who are active social media advocates
  • Encouraging employees to share their day-to-day activities
Advocacy can be as simple as sharing team-building photos on LinkedIn or tweeting about a company milestone. 
The goal is to ensure you’re promoting a positive company culture that your employees will be proud to share.

Build Meaningful Calls-To-Actions

A meaningful call-to-action lets customers know what you want them to do and why they should do it. 

For example, if you’re a B2B company, your CTA might be “Schedule a meeting with me to see how we can help your business.”

Your CTA should be short, sweet, and to the point. It should always include a sense of urgency to encourage people to take action now and have a benefit or value proposition.

Make sure your CTAs are visible and easy to find on your social media channels. You can include them in your bio, the post itself, or as a pinned post. 

You can also use social media ads to promote your CTAs. Don’t forget to use compelling visuals, like an arrow or a button, to draw attention to your CTA and make it stand out.

Consider Zero-Click-Content

Zero-click content is content that doesn’t require the reader to click away from the page they’re on to consume it. That means someone who stumbles across your zero-click content on social media can read it without leaving the site or app.
Since 65% of searches are clickless, a lack of zero-click content is shooting yourself in the foot. People want answers, and they want them now. If your content doesn’t give them what they’re looking for, they’ll quickly move on to someone who does.
Zero-click content is a great way to generate leads because you don’t have to rely on people clicking through to your website. Plus, this content is easy to consume, which makes it more likely that people will read it.
Some examples of zero-click content include:
  • Short videos
  • Infographics
  • GIFs
  • Images with text overlays

Be Yourself

Social media is designed for human users i.e., it’s humancentric

It would help if you wrote the way you speak. Don’t try to sound like a robot or use industry jargon your audience won’t understand. Keep your posts casual, conversational, and relatable.

Your social media posts should also reflect your brand’s personality. If you’re a fun and friendly company, your posts should reflect that. 

On the other hand, if you’re a more serious and professional company, your posts should be reflective of that.The key is to be authentic.

Your audience will appreciate it and, as a result, be more likely to do business with you.

Time It Right

What time is your audience most active on a specific social media platform? That’s the right time to post.

Find out when your audience is most active and schedule your posts for those times.

It’s also essential to consider time zones when you’re scheduling your posts. If most of your audience is in a different time zone, adjust your posting schedule accordingly.

Of course, you don’t have to stay awake and wait to post when your audience is active. You can use a social media management tool like Hootsuite to schedule your posts in advance.

The best days and times to post on social media are Tuesdays to Thursdays at 9 am or 10 am. These days and times might vary across platforms, so do your research.

Use Data

It’s important to regularly analyse the performance of your social media marketing efforts to make necessary adjustments and improve your results.

You can track website traffic, leads, sales, and engagement. Several tools, such as Google Analytics and Hootsuite Insights, can help you track your social media metrics. Use the data you collect to improve your social media strategy and make it more effective.

Developing Social Media Content for the Different Buying Stages

Use Social Media To Build Your Brand

So there you have it! These are just a few tips on how businesses can generate leads through social media. You increase brand awareness, website traffic, and conversions using these tips. 

Get in touch with us at Digitlab for professional, full-service social media marketing. We’ll help you to develop a social media strategy that works for your business. Call us today to get started.


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