Close this search box.
Best digital channels for a fintech marketing strategy - smiling white man looking at his mobile phone.

What are the best digital channels for a Fintech marketing strategy?

Marketing a financial technology company without a strategy is like trying to steer a sailboat without a mast and sail.

A marketing strategy is the bedrock of any marketing campaign. Regardless of the industry or the organisation you’re promoting through marketing.

In this article, we define fintech marketing and explain why fintech companies should invest in a marketing strategy. We also unpack the seven best digital channels for a fintech marketing strategy. 

What is fintech marketing?

Fintech marketing can be described as promoting and advertising financial technology brands, products and services. This can include online banking, mobile payments, digital wallets, cryptocurrency, and other financial technologies.  

Fintech marketing often focuses on promoting the convenience, security, and cost-effectiveness of fintech products and services.

marketing your fintech startup on a budget

This includes educating consumers about how to use them. This can involve various marketing channels such as digital marketing, social media marketing, email marketing, content marketing and event marketing.

The goal of financial technology marketing is to generate awareness, leads, and conversions from the target audience.

Why invest in a marketing strategy?

Overall, a solid marketing strategy can help a fintech company increase its visibility, build trust with customers, and generate revenue. All of which are crucial for long-term success in the market. Other reasons why fintech companies should be investing in a marketing strategy include:

7 best digital channels for a fintech marketing strategy

Pay-per-click advertising

Fintech startups can use Pay-per-click (PPC) advertising, such as Google Ads, to generate quick leads and increase website traffic faster. Pay-per-click ads remain one of the most effective performance marketing tools available today.  

Content marketing

You can use Blogging, podcasting, infographics, videos, and other content to educate customers and build trust with target audiences. 

Email marketing

Fintech companies can use email marketing campaigns, including unique approaches like email signature marketing, to promote new fintech products and services. Email marketing is also effective for keeping customers informed of company updates and promotions. 

Messaging app marketing

Messaging app marketing is a direct form of communication with customers through SMS, Facebook Messenger, or WhatsApp. It is an effective channel because it allows businesses to directly communicate with their audience in a personal and convenient manner. 

Search engine optimisation

Optimising a financial technology company’s website and website content for search engines like Google, Bing and others can help to increase brand visibility and drive quality traffic to the website. 

Social media marketing

Use platforms like FacebookTwitterInstagramLinkedInTikTok, and Snapchat to market a fintech company’s products and services, while engaging with customers and building a community around the brand.  

Influencer marketing

Influencers hold sway in their niches and with their large social networks, and partnering with influencers in the fintech industry can help fintech startup companies reach new audiences and gain industry credibility. 

Event marketing

Hosting or sponsoring events like webinars, conferences, or meetups are great for fintech companies to connect with customers and showcase their products. We class this as a digital channel for two reasons. Firstly, events have gone virtual with webinars and the metaverse. Secondly, because every physical event creates digital content opportunities for marketers to promote to digital audiences.


Champion your company’s digital ascent.

With over a decade of transforming companies, we help you confidently embrace the digital economy.

Learn more about digital