Did you know that 91% of consumers want to watch more online video content from brands? Today, 86% of marketing professionals use video marketing. Fintech startups must use video marketing to get noticed and remain competitive.
Video marketing can be an excellent way for fintech startups to reach a wider audience, engage customers, and achieve more sales and conversions. However, achieving optimum results requires careful thought, research, and planning.
This article dives into the seas of video marketing. We’ll cover everything from what it is, why it’s important, how to do it right, and offer some practical tips for success.
What is Video Marketing?
Video marketing uses audiovisuals to promote or market a product or service. Videos can range from short-form ads to longer explainer videos that educate viewers on a particular topic.
Video marketing covers various topics, such as product demonstrations, customer testimonials, interviews with industry experts, and animated videos. Whatever your message is, video marketing can make it easier to convey to customers.
Benefits Of Video Marketing For Fintech Startups
There’re many ways fintech startups can benefit from video marketing. Here are a few:
Increase Brand Awareness
Video is one of the most powerful tools for creating brand awareness and visibility. Videos are effective in introducing new products into the market, as well as highlighting features that make them outstanding. They also help to humanise your brand, making it easier to connect with potential customers.
According to research, video marketing can increase brand awareness by 54%. With an effective video marketing campaign, prospects are more likely to remember and consider your brand when making purchasing decisions.
Boost Engagement
Video content is engaging, entertaining, and informative. It changes how prospects interact with your brand by explaining complex topics quickly. Quality videos help to encourage social sharing, which in turn leads to increased engagement with your brand.
By creating tailored content that resonates with your audience, they’ll be encouraged to watch and share it with others. As a fintech startup, this increased engagement is invaluable for building your customer base and establishing a positive reputation in the industry.
Increase Traffic
According to Cisco, 82% of the global internet traffic emanated from video streaming in 2022. This demonstrates the potential of video for driving website traffic and its popularity with online viewers.
For fintech startups, creating engaging videos can be a great way to increase organic search traffic. Optimising videos with relevant keywords and descriptions can attract more viewers and generate more leads for your business.
Increase Conversions
Video content has been proven to boost conversion rates and revenue for businesses. Videos are particularly effective at conveying complicated concepts more engaging than text-based content, which can lead viewers to take action.
With video marketing, you can easily target your exact audience and optimise messaging for maximum impact. This increases the chances that viewers will find your content relevant and be more likely to purchase.
Improve Customer Retention
Videos help build lasting, mutually beneficial relationships with existing customers. For example, you could create helpful tutorial videos demonstrating how to use specific features of your products. This provides valuable information that may go a long way in boosting customer satisfaction and keeping them returning.
Boost Revenue
Research shows that businesses that use video marketing grow their revenue up to 49% faster year-over-year than those that don’t. This is because video marketing helps businesses to reach a wider audience and convert more leads into paying customers. Furthermore, videos can be used on social media to increase brand awareness and drive more web traffic.
For fintech startups in particular, these benefits of video marketing are significant as they help them to gain traction and grow their customer base quickly.
In addition, videos can inform investors about a fintech startup’s progress and showcase the value its products and services offer. By highlighting successes, new features or customer case studies in video form, startups can make a powerful impression and attract potential investors.
How to Create Effective Videos For Your Fintech Startup
Below are a few things you should do when creating videos for your fintech startup.
Create a Clear Goal And Message
Have a clear understanding of what you want to achieve before you create any video. This could be raising awareness about your product or services, informing customers about recent updates, or simply introducing yourself and your team to the world. Whatever your goal is, communicate it clearly in the video.
Understand Your Target Audience
Understanding your target market is essential for any video marketing campaign. It’s vital to know the age group, location, and interests of the people you are marketing to. Understanding this will help you create tailored content that resonates with your prospects.
Choose The Right Platform
When doing video marketing, there are several platforms you can rely on. They include YouTube, Facebook, Instagram, and Snapchat.
These platforms have their set of pros and cons, which you should consider before making a decision. You can use them all if you want to target a wider audience. However, always consider the platform that will provide the most exposure.
Make the Video Engaging
The key to successful video marketing is creating engaging, exciting content that will keep viewers watching until the end. To do this, use a combination of videos, images, and sound effects that are visually appealing and align with your message. It’s essential to have clear calls to action throughout the video, so viewers know what to do next.
Optimise Your Videos
Once you have created your videos, you must ensure they are optimised for maximum reach. This means including relevant keywords in your videos’ titles, descriptions, and tags and ensuring they are formatted correctly for each platform.
Strategies for Promoting your Fintech Videos
There are several strategies you can use to promote your fintech videos, including:
Gamification Techniques
Gamification involves integrating game-like elements into an activity or process, such as awarding points for the completion of tasks. Incorporating rewards into your videos can help draw many more viewers than typical videos without incentives. Additionally, you can leverage leaderboards and other incentives to encourage viewers to complete more tasks.
Social Media Campaigns
Another great way to promote your fintech videos is through social media marketing. Social media platforms like Facebook, Tik Tok, Instagram, and Twitter can create a buzz around your content. When creating a campaign, target the right audience and use hashtags for maximum engagement.
Influencer Marketing
Another effective strategy for promoting your fintech videos is influencer marketing. Influencers are powerful because they already have a large following of people who trust their opinions. Partnering with influencers can help you reach a wider audience and build credibility in the fintech industry.
Search Engine Optimisation (SEO)
One of the most important strategies for promoting your fintech videos is search engine optimisation (SEO). Optimising your videos for keywords related to the topics you are discussing can help drive more organic traffic to your website and increase the number of views. Additionally, optimise your video titles and descriptions to ensure they are visible and relevant to your content.
Branding And PR
Finally, it would be best to consider integrating branding and public relations into your video marketing efforts. Developing a solid brand identity can help differentiate your business from the competition and ensure viewers recognise you as an authority in the fintech industry. Additionally, leveraging traditional media outlets such as TV and radio can help you create even more buzz around your videos.
Tools And Resources For Creating Videos
Here are some tools and resources you can use to create high-quality videos for your fintech business:
Quality Equipment
To remain competitive, you need quality equipment to produce professional-looking videos. Investing in the right camera and lighting equipment will ensure your videos look their best and can stand out from the competition.
Video Editing Software
Another essential tool for creating fintech videos is video editing software such as Adobe Premiere Pro. This software can help you edit, enhance, and add effects to your footage to make it look more professional. Look at user reviews to see which software best suits your needs.
Youtube Video Creation Tools
If you want to create professional videos, YouTube has a range of resources that can get you started. These include tutorials, royalty-free music and video clips, text overlays, and more. The YouTube Creator Academy also offers several courses on creating high-quality business videos.
Stock Video Libraries
There are several free and premium stock video libraries, like Pexels, where you can find royalty-free footage for your video marketing campaigns. These libraries typically have thousands of clips that range from high-tech animations to live-action clips. You can even purchase exclusive rights to some of the footage.
Video Marketing Platforms
Consider using a dedicated video marketing platform to make the most of your fintech video marketing campaigns. These platforms allow you to easily upload and share videos with potential customers, measure their performance, and create targeted ads.
Tips For Optimising Your Fintech Video Marketing Strategy
Below are a few tips to help you optimise your fintech video marketing strategy:
Timing is Important
You can’t just publish a video, sit back, and expect tons of views. Timing is crucial to the success of your fintech video marketing campaigns. It’s important to research when your target audience is most active so you can post at the right time and maximise reach.
Optimise for Mobile Devices
Over half of the internet traffic comes from mobile devices. This means if you don’t optimise your videos for mobile, you won’t get the success you desire. Make sure your videos are optimised for all screen sizes and test them before publishing.
Use Scheduling Tools
When managing multiple videos, scheduling tools can come in handy. Tools such as Sproutsocial, Hootsuite, and Buffer can help you schedule posts in advance, so you don’t have to post each video manually. They also provide analytics so that you can track the performance of each video.
