Artificial intelligence (AI) is rapidly transforming search behaviors, with significant implications for businesses aiming to enhance their online visibility. Recent data from Adobe reveals a 1,300% surge in AI-driven search referrals during the 2024 holiday season compared to 2023, and a 1,950% increase on Cyber Monday alone. Users referred through AI search tools exhibit 8% longer site engagement, view 12% more pages, and have a 23% lower bounce rate than those from traditional search methods. 
In response to these shifts, SEMrush has launched the SEMrush AI Toolkit, designed to help businesses analyze and optimize their brand’s presence in AI-generated search results. This toolkit offers features such as AI Brand Visibility Analysis, Competitor Intelligence, and AI-Powered Audience Insights, enabling companies to adapt effectively to the evolving digital landscape. 
Introducing the SEMRush AI Toolkit
SEMrush, the leading online visibility platform, has launched the SEMrush AI Toolkit—a breakthrough solution helping businesses understand how AI-driven search results showcase their brand.
This precision tool lets companies analyse AI brand visibility, track competitor positioning, and optimise brand perception in AI-generated content.
By tapping into millions of AI-powered conversations, businesses gain data-driven insights to refine market strategy, messaging, and audience engagement—staying ahead in the evolving digital landscape.
“AI is already shaping customer decisions. Brands must understand how they’re represented in AI-driven search. The SEMrush AI Toolkit reveals brand perception and delivers actionable strategies for optimisation.”
Key Features:
- AI Brand Visibility Analysis – See how your brand appears in AI search and uncover improvement areas.
- Competitor Intelligence – Compare AI brand mentions and strengthen positioning.
- Market Landscape Insights – Track AI-generated trends and spot market gaps.
- Sentiment & Mentions Tracking – Monitor brand perception shifts and product resonance.
- AI-Powered Audience Insights – Discover what users ask AI about your brand and industry.
- Actionable AI Recommendations – Get strategic advice on marketing, product development, and engagement.
Why It Matters
As AI-driven search tools like ChatGPT, Gemini, and Perplexity evolve, businesses must adapt to how AI interprets and recommends their brand. The SEMrush AI Toolkit turns AI mentions into strategic opportunities, keeping brands relevant in the new era of search.
A Digitlab Perspective
As a SEMrush partner, Digitlab has explored the capabilities of the AI Toolkit firsthand. CEO Mike Saunders recently tested the platform to analyse how AI perceives businesses in search and digital marketing contexts. His key insights highlight the role of AI in brand positioning, reputation management, and multi-channel content strategies. To read more about his experience, visit 10 Things SEMrush’s AI Toolkit Showed Me About My Business.
The rise of AI is changing how businesses approach SEO, search visibility, and brand positioning. If you want to explore how AI-driven search is impacting your business and how to adjust your SEO strategy accordingly, **book a meeting with Digitlab today**. Our team can help you navigate these changes and ensure your business remains at the forefront of digital marketing.
About Digitlab
Digitlab is a leading SEO company specializing in market acquisition, lead generation, SEO, and digital strategy. With focus on content-driven approaches, Digitlab helps businesses grow by optimising their digital presence across multiple channels.
About SEMrush
SEMrush is a leading digital marketing platform that provides businesses with tools for SEO, content marketing, competitor analysis, and AI-driven insights. Its AI Toolkit helps brands monitor and optimise their presence in AI-powered search results
