DigitLab, representing digital innovation at the Loeries.

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries' Digital and Interactive Communication category.


DigitLab builds award winning property app

Growthpoint again shone brightly in this year’s SAPOA’s Innovative Excellence Awards. Its newly developed Growthpoint App scooped a commendation for its innovation in the property sector.
The Growthpoint App, developed by DigitLab, aims to push the sustainability aspect of the business with a key focus on eco-friendly projects.


Digital Swarm, another successful Digital Marketing event in Durban.

Hosted at the beautiful Vega Durban campus, 2017's second Digital Swarm was a success. Yet again, all the Digital Swarm tickets sold out in less than 24 hours.


The Digital Agenda – A Trendy Breakfast Event Series

We're proud to announce that DigitLab will be hosting The Digital Agenda on the 15th of June 2017 at S43 in Durban.


Can We Control Fake News And Its Effect On Business?

Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the Study of Journalism suggests that 51% of people with online access use social media as their primary news source.


Progressive Web Apps Are Taking On Native Apps.

With mobile devices, the two most common ways of accessing information is either through an app or through the web via a browser. However, the web has recently taken strides to compete with native apps. Over the last couple of months, the web has been developing and changing in an effort to compete with native apps, including developing icons that live on mobile devices which can be managed like any other app, allowing access to the mobile device’s built-in functions, such as Bluetooth, GPS and the device’s camera.


An Academy Update

The DigitLab Academy was launched last year in 2016 and we've been very busy adding value to the Digital Marketing Industry. We wanted to take some time to update you on what we have been up to. Our focus has been in three main areas covered in this video breakdown and the article below:


Lessons Learnt Chasing A Dream: The Five Year Mark

The Five Year isn’t just a book about the digital marketing industry and the lessons learnt during the toughest years of building a business. It also discusses the power of dreams and the courage needed to be brave in life and business.


DigitLab in the Finals of the IAB Bookmark Awards

We are proud to announce that our work on The Grainfather E-Commerce site has earned us a spot in the finals at the 2017 IAB Bookmark Awards.


Lessons Learnt Chasing A Dream: Quick Decision Making

Decision making is part and parcel of being an entrepreneur. But, many entrepreneurs make the mistake of making decisions without thinking things through. Entrepreneurs often act too quickly because they're are occupied by massive responsibilities and have huge volumes of work to deal with.


Lessons Learnt Chasing A Dream: Leadership, Motivation and Hertzberg’s Hygiene Factors

Keith Coats, the man who was both my mentor and mentoree, helped me realise that helping people unlock their true potential meant they needed to be motivated and inspired.

There are many different leadership styles and ways of motivating staff, but Keith approached motivation in a similar way to Fredrick Hertzberg.


Lessons Learnt Chasing A Dream: Gain More By Giving Back

I’ve always admired how people come together to create something new and spectacular. Musicians do this frequently. They’re more interested in making great music than self-promotion, making them more willing to work together.

Great musicians are always looking for new talent to collaborate with - people they can perform, write and ultimately promote the music industry with. Collaboration helps musicians introduce themselves to new audiences, learn, grow and network. It helps build both the industry and the individuals involved.


Shifting Focus From Success to Significance

I remember sitting in a conference in Morocco listening to the Ogilvy MD, Matthieu Plassard, as he shared that marketing in Africa was less about selling products and more about solving problems. He highlighted that in a world where the share of wallet is limited, brands need to drive lifestyle solutions instead of products aimed at disposable income. Matthieu’s comment echoed the sentiment I have been hearing from underground conversations in marketing circles. Building solutions for people is fast becoming the most valuable marketing tool that marketers can spend their time doing. Brand love won’t come from lifestyle alignment and it won’t come from fancy content.


What Conan O’Brien Taught Us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:


Are you targeting Micro-Moments over the holidays?

As people wind down for the holidays we will see an increase in Micro-Moments online.