Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Likes don’t pay the bills

Not all social metrics matter as much as others. In this article, learn more about how to track return on investment on things which directly impact your business.

Influencing web design through data!

Judging what’s best for an audience is never far from an analyst or web designer’s mind. The ability to predict whether a web design will soar like an eagle or sink like

Why You Should Make a Fuss About User Journeys

User Journeys plot out strategies to help your website visitors move seamlessly through your website, enabling a positive experience. This article unpacks how you can help your audience navigate your site effectively.

Copywriting for Landing Pages

Planning out your user journey often involves landing pages, but how much effort should you put into the copywriting of this page?

Help for Small to Medium Businesses

Get the best return on investment with your digital marketing. Times are tough out there for everyone in business at the moment and none more so than the small to

Time to reassess your marketing strategy?

What a challenging and surreal marketing environment we currently find ourselves in. Many brands and businesses have always been confident in their multi-channel marketing approach. However, the recent global pandemic

How to create your Email Marketing Strategy

We all know the benefits of including Email Marketing in our marketing plan. A strategy for your Email Marketing is vital as it is the backbone to your email messaging.

The Importance of SEO in Digital Marketing

Search Engine Optimisation is a fundamental part of digital marketing.  For any business, advertising is of the utmost need. When any business goes online, advertising works best to not only create brand awareness but also gain traffic