Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

How to create your Email Marketing Strategy

We all know the benefits of including Email Marketing in our marketing plan. A strategy for your Email Marketing is vital as it is the backbone to your email messaging.

The Importance of SEO in Digital Marketing

Search Engine Optimisation is a fundamental part of digital marketing.  For any business, advertising is of the utmost need. When any business goes online, advertising works best to not only create brand awareness but also gain traffic

How Email Marketing benefits you

Looking at the statistics and percentages, it would be difficult not to see the benefits that email marketing has for businesses: Over 90% of consumers check their email every day

Building Great Virtual Teams

Fine tune your digital workspace to get the best out of your teams working remotely with a complimentary consultation!

Why Startups Need to be Humancentric

Entrepreneurs in startups are people who don’t have a shortage of ideas. They’re constantly devising new ways to create value. The very nature of their “idea-driven” personality has become their

Finding Top Talent With Digital

Finding Top Talent With Digital The rise of the digital economy, and specifically social platforms, has revolutionised the way that organisations are able to recruit and interact with top talent.

Conquering The Decision Gap

I find myself worrying a lot about the volumes of data we have at our disposal and worse, the sizes of data we give our clients access to. More so,