Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Can We Control Fake News And Its Effect On Business?

Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the Study of Journalism suggests that 51% of people with online access use social media as their primary news source.

Lessons Learnt Chasing A Dream: Quick Decision Making

Decision making is part and parcel of being an entrepreneur. But, many entrepreneurs make the mistake of making decisions without thinking things through. Entrepreneurs often act too quickly because they’re are occupied by massive responsibilities and have huge volumes of work to deal with.

Lessons Learnt Chasing A Dream: Gain More By Giving Back

I’ve always admired how people come together to create something new and spectacular. Musicians do this frequently. They’re more interested in making great music than self-promotion, making them more willing to work together.

Great musicians are always looking for new talent to collaborate with – people they can perform, write and ultimately promote the music industry with. Collaboration helps musicians introduce themselves to new audiences, learn, grow and network. It helps build both the industry and the individuals involved.

What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.