Cast your mind back a few years, when QR Codes first started popping up all over the place. They seemed like a great tech advance – all you needed to do was scan the QR Code with your phone and it would take you to a plethora of resources.
National pride can be a tricky thing at times depending on where you live. Pride in one’s city is often easier to foster and take on. Brands that work towards the good and promotion of a city or town can expect to generate a good deal of brand love in return. Because we all love it when we see our city promoted, when we see it flourish. And changes and improvements to our locality – to things like streets corners, parks and public squares – are things we really can see and feel.
For several years entrepreneurs and organisations around the world have been making use of crowdfunding platforms to fund their start-ups and projects.
It’s marketing 101 to avoid the major contentious topics when allowing your brand a voice.
In 2014 Nedbank entrusted DigitLab with its digital brand analysis and research. After a busy and successful year, complete with an IAB Bookmarks Nomination, DigitLab are pleased to announce that Nedbank has renewed their contract for 2015.
Instagram, one of the world’s biggest social media platforms, has a key word smashed into it that helps to explain its phenomenal success: instant.
If you haven’t yet heard of the wildly popular Humans of New York (HONY), then it’s a good thing you’ve stumbled across this blog post. Because you want to know about it, trust me.
With consumers becoming increasingly bored with, cynical or indifferent towards advertising, engaging your customers in a unique way is important to building a good relationship with them. A growing trend in retail is ‘playsumerism’, a type of consumerism that focuses on offering customers something more. Something more than the usual, the expected, the uninvolved. Brands engaging in playsumerism put together campaigns that offer customers life-enhancing experiences, ones that are fun, engaging, unique, surprising, off-beat, or even challenging.
Key to Africa’s IT story is the mobile phone, a device that has connected millions to the internet who would otherwise have had no access to it.
This year’s IAB Bookmark Award nominations are out.
