Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

‘Appy’ New Year’s resolutions!

With the start of a New Year comes the dreaded New Year’s resolutions – you promise to change all sorts of bad habits.

The benefits of a company page on LinkedIn

Over 100 million professionals are following more than 1.9  million companies on LinkedIn. Consider for a moment your business profile…Over 100 million professionals are following more than 1.9 million companies on a LinkedIn company page. Consider for a moment your business profile…

Why Twitter’s ‘hip’ for youngsters and ‘useful’ for businesses

Twitter has become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow. Have a look at these interesting facts:Twitter’s become more and more popular, with rapid growth in the past few years. Twitter seems to be the one social network that gets things done right with regards to making people money and seeing revenues grow …

Kicking it with Kickstarter

As creatives, we all know the implications of a lack of resources…Introducing Kickstarter, the first popular crowd funding platform. The platform allows creatives to pitch an idea with the aim of raising the funds to launch their project …

Social Media – for the good of the community

I live for social media – I think the fact that I’m part of a social media and digital marketing agency makes that pretty obvious!Sure social media brings people together, but how ‘strong’ is that community bond?

eBooks vs. the printed word

In a world ripe with contradiction, where the environment lies on one side of the argument and the tradition of the printed word lies on the other, one must ask the question ‘eBooks or paper?’With the inception of eBooks, reading and staying up-to-date with your favourite novels, magazines, and even textbooks is now more convenient than ever. That said, printed books are definitely still relevant …

The difference between a CV and your LinkedIn profile

Usually your resumé or curriculum vitae (CV) wouldn’t be more than two pages and might only be viewed by potential employers that you’ve specifically sent it to. A LinkedIn profile however can be as long as you want and it’s in the public eye for everyone and/or anyone to see.Usually your CV wouldn’t be more than 2 pages and might only be viewed by potential employers. A LinkedIn profile however can be as long as you want and it’s in the public eye…

The power of word-of-mouth advertising

Word-of mouth-advertising is a form of promotion – satisfied customers tell other people how much they like a business, product, or service, and you get the benefit of that promotion at no cost to you or your business.