Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

CRM Software

DigitLab makes The Bookmark Awards shortlist

DigitLab was blown away by the announcement of The Bookmark Awards 2012 shortlist last night – with three shortlisted entries, our team is over the moon!DigitLab was blown away by the announcement of three shortlisted entries in The Bookmark Awards 2012! The awards celebrate all things digital, rewarding excellence in digital publishing, advertising, and marketing…

10 symptoms of unhealthy social media habits

Marketing automation software company Marketo recently published this infographic, The Social Sickness. Do you know someone with an unhealthy relationship with social media?Do you know someone with an unhealthy relationship with social media? If you’re the mayor of every place you drive by, and you tweet “lk ths cz vwls r so lst yr”, you may have a problem…

Why should I be using LinkedIn?

We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn…We recently released our LinkedIn Guide to the public for free download. I wanted to share a few excerpts from the guide over the next few weeks to give you an idea of the value of LinkedIn…

DigitLab welcomes City Lodge

We’re thrilled to announce that City Lodge have appointed DigitLab as their lead digital agency and social media strategists.

Does your business need a mobile app?

Over 20 years ago, the internet was born – and it didn’t take long for a hype to develop which all but forced companies to get on board.

How to choose between YouTube and Vimeo

It’s a little known fact that video content gets shared a lot more than any article or image and also has a greater chance of going viral.