Mike Saunders

Mike Saunders is the CEO and Founder of Digitlab, a leading digital strategy agency based in South Africa. With over 15 years of experience in digital transformation, innovation, and marketing. An accomplished author, his works include The Five-Year Mark and HumanCentric, which explore the impact of digital transformation on business strategy and leadership. Mike is also an international keynote speaker, known for delivering insightful talks on digital innovation and customer engagement. His passion lies in integrating data-centric approaches with technology to create meaningful customer experiences.

Author Archive: Mike Saunders Articles

Benefits of using HubSpot playbooks

Playbooks are assets that consistently add value, enhancing the efficiency and effectiveness of your team. This perpetual adaptability makes playbooks an indispensable part of a successful sales and customer service strategy.

How to Audit a Website

How to Audit a Website

Learn how to audit your website comprehensively with a structured approach, whether you’re new to website management or looking to refine your existing platform.

Elevating Shopify with HubSpot [Integrations for eCommerce]

When setting up an eCommerce store, merchants often find themselves overwhelmed with choices and technicalities. The right technology stack can make or break the online shopping experience. That’s why combining

Data-driven marketing is critical for building robust strategies.

Rising Phoenix: Journey to Data-Driven Enlightenment

Data-driven marketing has emerged as a linchpin for organisations aiming to build scalable and robust marketing strategies. At the heart of this approach lies the invaluable asset known as 1st Party

Future-Proof Your Sales Strategy

Is your company keeping up with the times? Technology has completely transformed how we do business, and sales strategies have evolved alongside it. But when was the last time you

Top HubSpot Partners In South Africa

HubSpot is an all-in-one marketing solution for brands that offers users powerful marketing, service, and sales solutions. They’ve become an international favourite. Unfortunately, HubSpot has no offices in South Africa, leaving

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