Staying ahead of the curve is essential for any business looking to remain relevant and competitive. However, companies without a marketing digitisation strategy risk being left behind.
You may have the best outreach marketing tactic, the most user-friendly website, or the most talented sales team – but if you’re not using digital marketing tools, you’re missing out on valuable opportunities to reach and engage your target audience.
This article explores digital marketing and how digitalisation in marketing is pivotal to success in the modern business landscape.
We’ll also share our top list of digital marketing tools that are driving marketing digitisation today. Get ready to take your business to the next level!
What Is Marketing Digitisation?
Marketing digitisation is the process of using digital technologies to create, deliver, and optimise marketing campaigns.
This process includes everything from developing a website and SEO strategy to creating and managing social media accounts, running email marketing campaigns, and using data analytics to track results.
Benefits of Digitisation
There are several benefits of digitisation for businesses, including:
Reduced Costs
Digitalisation can significantly reduce the cost of marketing and advertising campaigns. Businesses no longer need to rely on traditional methods, such as print or television advertising, which can be expensive.
Quantitative Outcomes
Digital marketing also allows businesses to track and measure outcomes in a way that was not possible with traditional marketing methods. This means that companies can view how many people see their ads, interact with their content, and even make purchases due to their campaigns.
Precise Targeting
Digital marketing also allows businesses to target their audience more precisely than ever. Companies can use data, such as demographics and interests, to create custom campaigns likely to resonate with their target market.
Examples Of Digitalisation In Marketing
There are many different ways that businesses can digitise their marketing efforts.
The most common methods include Google advertising, social media marketing, email marketing, and content marketing. Other examples include Facebook and Google Analytics, web design and development, and data science.
Digital Marketing Vs. Traditional Marketing
Understanding the difference between digital marketing and traditional marketing is essential before implementing a digitisation strategy.
Traditional marketing includes all the methods used for years, such as print ads, television commercials, direct mail, and radio.
Digital marketing, on the other hand, is any form of marketing that uses digital technology to reach consumers. This could include anything from using a smartphone to send a text message to using a website to track the behaviour of visitors.
Digitising your marketing strategy can be a great way to reach more consumers and save money on advertising.
However, it’s worth noting that using a blend of both digital and traditional marketing methods is often the most effective way to reach your target audience.
For instance, you might use traditional methods to reach consumers who are not online often, such as seniors or those who live in rural areas. You can then use digital marketing to reach consumers more likely to be online, such as millennials or city dwellers.
7 Marketing Tools Driving Digital Transformation
Below are some of the top marketing tools driving digitisation today:
Customer Relationship Management (CRM) Software
Customer relationship management (CRM) software is a must-have for any business that wants to streamline its marketing efforts.
CRM software helps companies track customer data, such as contact information, purchase history, and preferences. This data can then be used to create targeted marketing campaigns that are more likely to result in sales.
Some popular CRM software programs include Salesforce, HubSpot, and Zoho.
Content Management System (CMS)
A content management system (CMS) is a software program that helps businesses create, edit, and publish digital content.
A CMS makes it easy to manage large amounts of content, such as blog posts, product descriptions, and landing pages. This is especially important for businesses with multiple authors or needing frequent updates to their content.
Some popular CMS programs include WordPress, Drupal, and Joomla.
Social Media Management (SMM) Software
Social media management (SMM) software helps businesses manage their social media accounts effectively. This type of software can help companies to post content, track who is talking about their brand (social listening), and measure the performance of their social media campaigns.
Some popular SMM software programs include Hootsuite, Buffer, and Sprout Social.
Team Communication And Collaboration Tools
Effective communication is essential for any team, but it can be especially challenging for marketing teams across different locations.
Team communication and collaboration tools, such as Slack and Google Hangouts, make it easy for team members to stay in touch and share ideas.
Project Management Software
Project management software is essential for any business that wants to keep its marketing efforts organised. This type of software can be used to create and track marketing campaigns, assign tasks to team members, and measure the performance of marketing initiatives.
Some popular project management software programs include Asana, Trello, and Basecamp.
Marketing Automation Software
Marketing automation software helps businesses automate repetitive tasks, such as email marketing, social media postings, and targeted ads. This software can be a great way to save time and increase efficiency.
Some of the most popular marketing automation software programs include HubSpot, Pardot, and Marketo.
Data Reporting and Analytics Software
Tracking data is essential for any business that wants to measure the performance of its marketing efforts.
Data reporting and analytics software make it easy to collect data, such as website traffic, social media engagement, and conversion rates. This data can then improve marketing campaigns and allocate resources better.
Some popular data reporting and analytics software programs include Google Analytics, Mixpanel, and Kissmetrics.
