The fintech industry is on the brink of a revolution. Financial technology has advanced in recent years, making banking more accessible and convenient than ever before.
Today, artificial intelligence (AI) and personalisation are driving the future of fintech advertising. With AI-driven ad targeting becoming more accurate, financial institutions can now deliver tailored messages to specific audiences and increase engagement with potential customers.
In this article, we’ll dive into the current state of fintech advertising and explore how personalisation and AI are shaping its future. We’ll examine some technologies shaping the industry and how financial institutions leverage these advancements to build more effective marketing strategies.
What is Fintech Advertising?
Fintech advertising is the practice of marketing financial products or services through digital media channels such as websites, apps, and social media.
It is a rapidly growing form of advertising due to its ability to reach potential customers quickly and easily. This type of advertising is especially beneficial for small businesses that do not have the resources to invest in traditional advertising methods like radio or television commercials.
This form of advertising is becoming increasingly important for financial companies as they look to reach new potential customers and build relationships with existing ones. It allows companies to target their ads more precisely, track results better, and measure return on investment (ROI).
The Future is Here: 7 Technologies to Use
Today, we no longer have to look forward to the future of fintech advertising, as many emerging marketing technologies are already here. These technologies offer companies a new way to break through the noise and stand out in an ever-growing digital landscape. Here are some of the most popular technologies used in fintech advertising:
1. Artificial Intelligence (AI) And Machine Learning (ML)
AI and ML allow companies to create highly personalised ad campaigns tailored to their target audience. By using predictive algorithms, these technologies can anticipate how users will respond to different ads and tailor the content accordingly.
AI and ML also help automate the optimisation of ad campaigns by learning what works best and automatically adjusting the ads to maximise results. They can also automate user segmentation, ensuring the right message is sent to the right people.
AI chatbots are also becoming increasingly popular, allowing businesses to provide customers with personalised and timely responses to their queries. It’s estimated that these bots used in the banking sector can save 826,000,000 work hours, which ultimately helps improve customer service and reduce labour costs.
2. Personalisation in Fintech Advertising
Personalisation is one of the most powerful ways to stand out in fintech advertising. It involves using data-driven insights to customise ads and content to meet the needs of individual users. Personalisation can include anything from targeting specific demographics or geographies to personalising language and messaging.
When done right, personalisation can be incredibly effective in building engagement and driving conversions. Studies show that it can drive conversions to up to 63% and boost customer experience by up to 64%.
3. Hyper-Automated Banking With Robotic Process Automation (RPA)
Another technology gaining traction in fintech advertising is robotic process automation (RPA). RPA allows businesses to automate mundane and repetitive tasks, freeing resources for more strategic initiatives.
RPA can also improve customer service by providing real-time support when needed. By automating processes like account creation and loan applications, customers can get the help they need more quickly and easily.
Using RPA in fintech advertising can increase customer satisfaction, reduce costs and allow businesses to focus on providing more personalised services. Additionally, RPA can help ensure accuracy and compliance with regulations.
4. Leverage CRM For Better Fintech Advertising Results
CRM (Customer Relationship Management) software is another technology that can be used to improve fintech advertising results. A CRM allows businesses to track customer interactions, identify high-value customers and leverage data from past interactions to tailor content and messaging.
CRM can help automate marketing campaigns. This allows fintech companies to send highly tailored messages at the right time and place. It can also effectively track customer feedback, making it easier for businesses to identify areas that need improvement for optimum success.
5. Regulatory Technology (RegTech)
Regulatory Technology (RegTech) is a term that describes the use of digital technologies to improve regulatory compliance. Using RegTech, financial service providers can collect and manage customer data more efficiently, stay compliant with regulations, and automate processes.
RegTech solutions are becoming increasingly crucial as regulations in the fintech space become more complex and stringent. They allow fintech companies to send out promotional messages per the law, avoiding costly legal battles that could dwindle their profits.
6. Growth Hacking And RevOps Strategies For Fintech Advertising
Other technologies that can help fintech businesses grow their customer base and revenues are growth hacking and RevOps strategies.
Growth hacking involves leveraging data and analytics to identify areas of improvement. Growth hacking relies on data-driven insights to identify which campaigns are performing the best and what areas need improvement.
At the same time, RevOps (Revenue Operations) focuses on optimising processes and improving operational efficiency. RevOps strategies for fintech advertising include elements such as content personalisation, A/B testing, and optimising ad placement.
Businesses can increase conversion rates and drive more revenue by combining the insights gained from growth hacking and RevOps with fintech digital marketing campaigns.
7. The App is the Marketing: How to make it Work
Marketing is king when it comes to fintech advertising. But how do you make sure your marketing efforts are practical?
The answer lies in how you develop your app. To stand out from the competition, focus on creating a fantastic user experience through a well-designed and optimised mobile application. By creating a great user experience, businesses can increase customer retention and conversion rates.
Below are a few tips for optimising your fintech mobile app:
- Analyse user behaviour to determine what features are most important: Ensure your app focuses on the needs of your target customers.
- Ensure a seamless experience: From onboarding to in-app navigation, ensure your app is easy to use and intuitive.
- Use personalised content and push notifications: Users will be more engaged with your app if they receive personalised content and targeted push notifications.
- Optimise performance: Ensure the app loads quickly and works reliably, even in low-connection environments.
- Test: The best way to ensure your fintech app works as expected is to regularly test it on multiple devices and platforms. Before releasing the app, conduct a series of A/B tests to ensure it meets user expectations.
Benefits Of AI In Fintech Advertising
AI-powered fintech advertising has become increasingly popular in recent years. Companies such as Google, Meta, and TikTok use AI to deliver personalised experiences that give customers better insights into their financial decisions.
Google is leveraging its machine learning algorithms to help advertisers target their desired audiences more accurately. The platform enables marketers to create campaigns with segmentation, targeting, and personalisation capabilities.
Meta uses natural language processing and machine learning to identify even the most subtle nuances in user behaviour. It also helps marketers by providing valuable insights into customer needs, preferences, and behaviours.
Meta also provides a conversation-based approach to artificial intelligence that enables marketers to effectively reach their target audiences through personalised messages.
TikTok is one of the largest social media platforms, with millions of users worldwide. This company has trained its AI to understand the user’s behaviour and preferences. It can then create ads targeting a specific user interest or demographic.
As a fintech startup, you can leverage AI-powered advertising to reach your target customers efficiently. You can create campaigns that resonate with your target market with the right strategies and insights. This will result in higher conversion rates and increased ROI for your business. By understanding your customer’s needs better, you can also deliver a superior customer experience that will keep them returning for more.
Build Value with AI and Digitlab
At Digitlab, we understand that your fintech startup may face challenges when trying to leverage technology to create personalised experiences. We work closely with our clients to help them understand the benefits of AI-enabled marketing and develop strategies that will drive higher conversions.
Through our AI-driven marketing and advertising services, we can help you identify your customers’ needs and develop campaigns that will resonate with them.
Our services include marketing automation, data analysis, and customer segmentation. Additionally, we offer a comprehensive range of fintech-specific content creation services to ensure your messages are engaging and effective. Contact us today!