Most businesses searching for CRM software in South Africa start with the same assumption: better software will create better sales performance. It’s an understandable assumption, but sales is rarely where the problem sits. It sounds reasonable until you look at how
Shreya R Nambiar – Senior Content Writer at CookieYes Let’s be honest: most users don’t think twice before clicking “Accept All.” But for digital marketers and privacy teams, those few pixels of a cookie
If you’ve decided to install WordPress, choosing the right hosting provider for your WordPress website is crucial to ensure speed, reliability, security, and optimal performance
The phrase “late stage hyper-capitalism”, referring to our global economy that is characterized by increasing globalisation, the dominance of multinational corporations, mass consumerism, and a growing commodification of virtually every aspect of life, is hard
Shreya R Nambiar – Senior Content Writer at CookieYes Let’s be honest: most users don’t think...
The phrase “late stage hyper-capitalism”, referring to our global economy that is characterized by...
We live in an age where consumer attention is the scarcest resource...
Opening: The Category Error Every month, the same ritual plays out in...
Jochen Bischoff, Head of Global Business Solutions, Africa – TikTok Uncertainty has...
Jean-Pierre Murray-Kline – Future Thinker | Business and Environmental Technologist| Published Author Obviously,...
Today, Digitlab officially launched the Insight 2026 report at The Digital Marketing...
Paul Walker – Fractional CMO, CDO and eCommerce Director- Alpha9: A Digital...
I’m not a shorts-wearer. (I have very, very short legs and very, very long arms, like a small...
There’s no one-size-fits-all answer to how much a startup should spend on advertising—but the proper spend always depends on the business’s stage, structure, and priorities. Too little, and you’ll struggle
In the fast-paced, ever-evolving world of marketing, staying ahead of the curve is paramount for success. As marketers, we’re constantly looking for tools that can boost our productivity, streamline our
In today’s fiercely competitive landscape with thousands of startups vying for attention, finding innovative ways to attract customers is crucial. Digital lead acquisition, also known as performance marketing, can be
Monday.com is a cloud-based work operating system (Work OS), also known as a project management system, that helps teams manage their work, projects, and processes. In this edition of The
Mailchimp is a long-standing bulk email solution that can assist businesses and individuals with sending professional emails to their databases of email contacts. It is a popular tool used by
Startups of today are embracing new marketing strategies that leverage technology and data-driven approaches. These strategies for taking a startup to market provide enhanced convenience, personalisation, and immersive experiences for
HubSpot has established itself as a leading CRM software, empowering businesses to drive growth and achieve marketing and sales excellence. In this article, we will explore why HubSpot is a
Livestorm is a video engagement platform that helps businesses host webinars, online events, and virtual meetings. It offers a variety of features, including webinar hosting, live events, and virtual meetings.
Did you know that brands are sought after by 91% of consumers for more online video content? Video marketing is already used by 86% of marketing professionals. To gain recognition
HubSpot is an all-in-one marketing solution for brands that offers users powerful marketing, service, and sales solutions. They’ve become an international favourite. Unfortunately, HubSpot has no offices in South Africa, leaving
The fintech industry is on the brink of a revolution. Financial technology has advanced in recent years, making banking more accessible and convenient than ever before. Today, artificial intelligence (AI)
Did you know that 91% of consumers want to watch more online video content from brands? Today, 86% of marketing professionals use video marketing. Fintech startups must use video marketing
As an aspiring entrepreneur, you may have an excellent idea for a fintech startup that could revolutionise the industry. However, getting your name out there and ensuring the right people
Welcome to our 2023 guide to fintech social media marketing! Are you ready to take your fintech company’s social media presence to the next level? It’s projected that by 2027, there
With over 26,000 fintech startups worldwide, competition has never been this tough. As a fintech startup, you may wonder about innovative ways to get your business out there and attract
Digital marketing is a powerful tool to promote any company, especially for brands dealing with cutting-edge services like financial technologies. Brand awareness, lead generation and increased revenue are only three
Gone are the days when hotels could float on foot traffic and word of mouth alone. These are still very important ways to attract guests, but most hotels have realized
Hundreds of millions of people use Google to search for businesses, products, and services online. When they need to book accommodation, chances are they’ll conduct a Google search as a
A hotel website is a vital tool for attracting bookings online, but simply having a website does not mean guests will be flocking to it. In this article, we are
Hotel marketing has exploded in recent years. This after the hospitality industry began recovering from the devastating impacts of travel restrictions across the planet. Hotels with solid marketing plans are
Gone are the days when word-of-mouth was good enough to carry hotels through each holiday season. With the modern traveller turning first to their internet browser for information about accommodation,
Email marketing for hotels is alive and well, generating millions of bookings for hotels across the planet each year. An email database is arguably the most valuable resource a hotel
The hospitality industry is crowded and competitive, with countless accommodations jostling it out for the top positions on search engines and on accommodation booking websites. But what if we told
Google gives marketers a range of highly effective solutions to aid in their marketing efforts. One of these tools is Google Analytics, a treasure trove of valuable insights and data
