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Category: People Focus

What’s your consumer ‘share of intent’?

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

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Relationships are reality for Influencers

Before web 2.0 and the rise of social media, influence was exclusive to a privileged few who held unrivalled sway over public opinion. Today, individuals on social media get to pick and choose who and what they listen to and those who once had little chance of being heard can now broadcast their messages across the world.

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Why making your clients sweat is a good idea

With consumers becoming increasingly bored with, cynical or indifferent towards advertising, engaging your customers in a unique way is important to building a good relationship with them. A growing trend in retail is ‘playsumerism’, a type of consumerism that focuses on offering customers something more. Something more than the usual, the expected, the uninvolved. Brands engaging in playsumerism put together campaigns that offer customers life-enhancing experiences, ones that are fun, engaging, unique, surprising, off-beat, or even challenging.

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About RIB CCS RIB CCS is a multi-national fit-for-purpose software solutions provider, serving over 40,000 clients in over 80 countries for over 40 years. Small,

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HPE Africa Website Case Study

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