Waze Advertising Guide
Waze advertising offers a remarkable new way to reach nearby customers, through user location data. According to their website, Waze is the world’s largest community based traffic and navigation app. Keep reading our Waze advertising guide to discover the platform and how to successfully advertise on it.
If you rely on customers visiting your brick-and-mortar store, Waze is one way to put your brand on the map (literally) and welcome engaged customers through your front doors. In this article we’re unpacking a few interesting facts about Waze, how to reach audiences on the platform, and a few types of Waze adverts you can run on the application.
Advertise on Waze to build
awareness, reach more customers,
and increase store visits.
A bit about Waze
What can Waze ads do for your brand? According to our Waze advertising guide findings, you can expect three outcomes from advertising on Waze: build awareness (increase awareness around your business or promotions), reach more customers (transform nearby commuters into future brand fanatics), and increase store visits (help people find your business location). Here are a few Waze statistics every business should take note of:
Google bought Waze for $1.15 billion in 2013
As of March 2021 Waze had 140 million active monthly users
Users spend an average of 438 minutes per month onWaze
Started in 2006 as a community project called FreeMap Israel
Waze estimated annual revenue is over $37.7 million
How to reach audiences on Waze
Compared to Meta’s targeting criteria when running paid social ads, Waze falls rather short in the audience refinement field. This is likely because the target audience will be any Waze users using the app in your business location. Below are three fields our Waze advertising guide reveals that need to be filled in carefully to ensure you’re getting your Waze advertising in front of the best audiences:
Locations
Opening Hours
Budget
Types of Waze Advertising
Google, Waze’s parent company, reveals that the community navigation app can drive customers (pun intended) to your business using four distinct ad formats:
78% of your target audience is likely to buy from your brand after experiencing a positive interaction on social media.
Waze Arrows
Your branded ‘Arrow’ will appear on a Waze user’s map once they open the app (considering your business is within proximity). They can expand your Waze Arrow by tapping to reveal information about you, including customized images and text, along with an information button to view opening hours, website URLs, telephone numbers, products and services offered, and more.
positioned signposts displayed
right after opening the app,
letting people know your
business is nearby.”
Waze Pins
Your branded pin appears on a driver’s Waze map when they enter your vicinity. They can tap to expand your branded pin on Waze, revealing useful information about your company. Once your pin is expanded, Waze users can see customised images and text, including an ‘info’ button that reveals your opening hours, website URL, phone numbers, services offered and more.
reminding nearby drivers of
your business and marking it on
the Waze map.”
Waze Takeovers
These immersive brand encounters work like this: while users drive around town, a Waze Takeover banner with your information will display when they come to a stop for several seconds (at traffic lights, when stopping for fuel, etc.) and disappears once they start moving again.
experience while still keeping
the user in the context of their
drive.”
Waze Search Ads
Waze search advertising works like this: drivers using Waze will start typing a search query, looking for nearby restaurants, pubs, and other businesses. Once they tap ‘search’ Waze presents a list of relevant and promoted results. If you’re running search ads, your business can appear at the top of that search results list.
logo at the top of the search
results, drivers can quickly find
and identify your business location.”
Looking for a detailed Waze advertising strategy?
78% of your target audience is likely to buy from your brand after experiencing a positive interaction on social media. The trick is to consistently publish positive, pertinent content that will add value to your followers’ social media experiences.
We have partnered with leading social media software makers, Sprout Social, becoming the first listed agency partner in South Africa to achieve the Platinum Partner ranking.
We’re privileged to have partnered with many respected clients and continue to add value to their social media efforts. Connect with us to discuss a detailed, results-driven social media planning strategy.