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HubSpot Onboarding

Case Study

FueltoFly logo introduction image with galaxy milkyway background

FueltoFly's Journey to Operational Excellence with HubSpot

Executive Summary

This case study looks into the transformative journey of FueltoFly, a company at the forefront of innovation in business operations. FueltoFly embraced HubSpot to revolutionise its sales pipeline and customer onboarding processes, significantly enhancing its overall efficiency. The successful implementation involved strategically integrating various tools and tailoring HubSpot to meet their unique needs. 

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FueltoFly stands out for its dynamic business approach, especially in cold email and lead generation. They’ve been successfully delivering to market for the last few years and were ready to scale up their sales operations to grow the business. 


FueltoFly is a rapidly growing business that has identified an opportunity to enhance their sales and onboarding processes. As they expand, they realize the need to streamline customer onboarding and sales operations, which is often a challenge faced by businesses that are scaling up.  

To address this challenge, they have decided to integrate HubSpot into their systems as a strategic solution. This move promises to streamline their operations and help them leverage their existing tools more effectively.  

Taking this proactive approach, they are positioning themselves to optimize their resources and save time, which is essential for managing a scaling business effectively. 


The primary objectives for FueltoFly were clear: to streamline the sales pipeline, automate the customer onboarding process, and unify various operational tools using HubSpot. This initiative was aimed at boosting operational efficiency to elevate sales and customer satisfaction. 


In response to these challenges, Digitlab undertook a series of design actions. The company restructured its sales pipeline within HubSpot, customising it to better align with its unique sales process. This customisation facilitated improved lead tracking and management.  

Digitlab automated FueltoFly’s customer onboarding process, enhancing efficiency and the client experience. System integration played a key role in streamlining operations, with tools such as Apollo, Fireflies, Notion, DocuSign, Typeform, and Unbounce being integrated into HubSpot to create a more cohesive and efficient workflow.  

Data management was also a focus area, with the restructuring of data within HubSpot and the implementation of custom fields to support both automation and improved communication. The introduction of sophisticated reporting systems in HubSpot enabled FueltoFly to effectively track sales outcomes. Regular accountability checks ensured the accuracy and relevance of data.  

Lastly, FueltoFly and Digitlab ran sales training sessions for its operational team, ensuring they were well-equipped to utilise HubSpot and the newly developed processes efficiently.

FueltoFly successfully addressed its operational challenges with the assistance of Digitlab’s HubSpot Consulting Services. By leveraging the strategic use of HubSpot and integrated toolsets, FueltoFly achieved improved efficiency and customer satisfaction. This case study highlights how FueltoFly transformed its operational workflows, resulting in enhanced efficiency and heightened customer satisfaction.  

About FueltoFly

Harnessing the power of Data Science, FueltoFly takes an analytical approach to lead generation and email outreach. They find the exact leads you’re looking for and create high-performing email copy for each recipient. The result? A highly scalable, bespoke outbound sales machine for B2B businesses. 

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