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Case Study

The Challenge

Shamrock Handling Concepts faced the challenge of having an outdated website that did not reflect the quality of their products and services. The previous website was not user-friendly, and it was challenging for customers to find the information they needed. Previously they would receive many inquiries for general forklifts but their product range is made up of more specialised equipment such as truck-mounted forklifts, rough terrain forklifts, and multi-directional forklifts. 

Homepage scroll through

Our Role

Shamrock turned to Digitlab to build a website that would draw in the ideal audience for their distinctive product offerings. The primary objective for the new website was to create a seamless and user-friendly experience, effectively communicating the industries that Shamrock serves. 

Video scroll of the brand-specific product archive using WooCommerce as a toggle catalogue

The Solutions:

The website was constructed on the WordPress platform, utilising WooCommerce to manage the product listings. However, a custom plugin was integrated to disable the purchasing functionality, transforming the product pages into an informational resource rather than an e-commerce platform. 

As Shamrock is affiliated with three primary brands, it was important to showcase these brands visually by incorporating their brand colours where necessary across the site.  

The Results

The new Shamrock website has been a success. The website is more user-friendly, informative, and visually appealing than the previous website. It has received positive feedback from customers, and has helped to improve the company’s online presence.

Brand-specific individual product pages with quote query form

About Shamrock

Shamrock Handling Concepts is a South African company that specialises in providing solutions to common material handling challenges. Shamrock is the sole distributor of Moffett and Agrimac and a distributor of Combilift forklift trucks throughout Southern Africa.