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Corner Bakery PieLections Campaign

Brand Reach and Awareness


Impressions generated across Facebook, Twitter, and Instagram

The Problem

South African unity campaign during elections, that increased pie sales.

The Objective

  • Grow Corner Bakery’s social communities across Facebook, Twitter and Instagram.
  • Build community and conversation around the Corner Bakery brand, extending the brand reach, and associating its local elections.

The Idea

The 2016 Big Five PieLections campaigned for Corner Bakery fans to lobby for their ‘pielectoral candidates’ and make their mark by voting across Facebook, Twitter and Instagram.

Our PieLectoral Commission rewarded the people of South Africa for participating in the #Pielections2016. Every day for five days, we selected a random lucky voter and rewarded them with R500 instant cash. Yes, that’s right, we rewarded voters for having their say and making their voice heard. Eventually, everyone was talking – and everyone wanted a slice of the pie.

And, to top it all off, on election day, Corner Bakery treated voters in Johannesburg, Durban and Cape Town to 1500 delicious pie bites for having a say in the country’s political affairs.

The Results

5771 Votes

53 277 Brand Engagements


153 942 Video Views

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