Brand Reach and Awareness


5,456,770

Impressions generated across Facebook,
Twitter, and Instagram


The Problem:


South African unity campaign during elections, that increased pie sales .

The Objective:


  • Grow Corner Bakery’s social communities across Facebook, Twitter and Instagram.
  • Build community and conversation around the Corner Bakery brand, extending the brand reach, and associating it local elections.

The Idea:


The 2016 Big Five Pielections campaigned for Corner Bakery fans to lobby for their ‘pielectoral candidates’ and make their mark by voting across Facebook, Twitter and Instagram.

Our Pielectoral Commission rewarded the people of South Africa for participating in the #Pielections2016. Every day for five days, we selected a random lucky voter and rewarded them with R500 instant cash. Yes, that’s right, we rewarded voters for having their say and making their voice heard. Eventually, everyone was talking – and everyone wanted a slice of the pie.

And, to top it all off, on election day, Corner Bakery treated voters in Johannesburg, Durban and Cape Town to 1500 delicious pie bites for having a say in the country’s political affairs.

The Results:


5771

Votes

53277

Brand Engagements

2748

Shares

153942

Video Views

Photo's of the Pie Drop on Election Day